• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple Has Big Plans for Its March 27 Event

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
March 24, 2018, 9:00 AM ET

Since announcing plans for a press event on March 27, Apple has remained silent about what it will unveil. But that isn’t stopping the rumor mill.

Over the past several days, news reports, including one from Bloomberg, suggest that Apple will introduce a budget-friendly $259 iPad at the education-focused event. There’s also talk that a cheaper MacBook notebook that costs less than $1,000 will be unveiled.

But the press event isn’t expected to include any major announcements, like a dramatically redesigned iPhone or iPad. Still, it should offer insight into Apple’s efforts to appeal to students, teachers, and consumers on a budget.

This is Fortune’s latest weekly roundup of the biggest Apple news. Here’s last week’s roundup.

But there was more to Apple’s week than talk of education. From rumors about a possible foldable iPhone to talk of trouble for the company’s iPhone X, it was a decidedly interesting week for Apple fans. So read on for more about some of the biggest Apple headlines from the past several days:

Get Data Sheet, Fortune’s technology newsletter

  1. Apple is working on a foldable iPhone that it could release in 2020, Bank of America Merrill Lynch analysts said in a research note on Friday. The analysts talked with Apple suppliers in Asia who said the company is exploring developing an iPhone with a screen that would fold over itself. When the iPhone unfolds, the screen would expand tablet size, according to the report. Apple was previously rumored to be working with LG on a foldable iPhone.
  2. Apple is rapidly expanding its self-driving car testing. According to a Financial Times report this week, Apple now has permits to test 45 self-driving cars in California That’s more than the 39 permits for Tesla and 29 for Uber. General Motors’ Cruise division has 110 permits—the most of any company. Apple is believed to be developing self-driving car technology and not actual cars. That technology would be sold to carmakers.
  3. Tesla this week updated its iPhone app to integrate Siri virtual personal assistant with its Model 3 sedan. Siri availability in the app allows Model 3 owners to give voice commands to lock their doors, review how much charge is left on their batteries, and more.
  4. In a note to investors this week, Longbow Research analyst Shawn Harrison and Gausia Chowdhury reported that Apple’s iPhone X didn’t sell well during the holiday season. The analysts cited sources who said Apple has ordered fewer units from manufacturers than it had initially forecast due to lower-than-expected demand for the $999 iPhone. Nomura analysts Anne Lee and Jeffery Kvaal followed that note this week with their own, saying iPhone X demand “is flagging” because of the hefty price tag.
  5. Apple is developing new screen technology for future products, Bloomberg reported this week. That technology, called MicroLED, makes for slimmer and brighter screens than those that use other technology, like liquid crystals or organic light-emitting diodes. MicroLED displays are also more energy-efficient, which should translate to longer battery life on Apple Watch, iPhone, and other products. It’s unknown, however, when Apple may add MicroLED to future products.

One more thing…Apple Watch and iPhone owners are mistakenly calling emergency services, according to reports. Apple Watch owners who sleep while wearing the smartwatch are accidentally calling 911 because the device’s crown is set to automatically send for help when it’s pressed for several seconds. IPhone owners who mistakenly press buttons on the side of their phones too many times also mistakenly call emergency services.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

world's fair
CommentaryRobots
Something big is happening in AI, but panic is the wrong reaction
By Peter CappelliFebruary 28, 2026
55 minutes ago
AIMarkets
The week the AI scare turned real and America realized maybe it isn’t ready for what’s coming
By Nick LichtenbergFebruary 28, 2026
2 hours ago
AIFinance
She joined Block to build AI. Weeks later, AI cost her job.
By Sheryl EstradaFebruary 28, 2026
2 hours ago
Form Energy CEO Mateo Jaramillo is pictured at Form Factory 1 in Weirton, West Virginia.
Energybatteries
Google is building a bevy of renewable energy in Minnesota—including the world’s largest battery system providing power for a whopping 100 hours
By Jordan BlumFebruary 28, 2026
4 hours ago
sam altman
AIOpenAI
Sam Altman tells staff at an all-hands that OpenAI is negotiating a deal with the Pentagon, after Trump orders the end of Anthropic contracts
By Sharon GoldmanFebruary 27, 2026
13 hours ago
Future of Workthe future of work
Have good taste? It may just get you a job during the AI jobs apocalypse, says Sam Altman
By Marco Quiroz-GutierrezFebruary 27, 2026
13 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
21 hours ago
placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
3 days ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
2 days ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
1 day ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
1 day ago
placeholder alt text
Law
China's government intervenes to show Michigan scientists were carrying worms, not biological materials
By Ed White and The Associated PressFebruary 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.