• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailWalmart

Walmart’s Online Growth Slowed Dramatically Over the Holidays

Phil Wahba
By
Phil Wahba
Phil Wahba
Senior Writer
Down Arrow Button Icon
Phil Wahba
By
Phil Wahba
Phil Wahba
Senior Writer
Down Arrow Button Icon
February 20, 2018, 7:43 AM ET

Walmart Inc (WMT) reported a stellar holiday season if you consider U.S. sales and shopper visits.

But the retail giant’s e-commerce growth slowed to 23% in the quarter ended January 31, well below the 50% clip it had hit in the previous quarter. A good chunk of that was simple arithmetic as Walmart lapped its acquisition of Jet.com a year earlier. At the same time, Walmart acknowledged that it had encountered some unspecified snafus that weighed on sales as it faced off with Amazon.com (AMZN) at retail’s busiest time of the year.

“A smaller portion of the slowdown was unexpected, as we experienced some operational challenges that negatively impacted growth,” Walmart CEO Doug McMillon said in a statement. The chief executive did say Walmart expects e-commerce growth to reignite and hit 40% for the new fiscal year.

Walmart has been busy beefing up its e-commerce in the last year, snapping up online brands like Bonobos and Modcloth, equipping hundreds more of its stores to handle curbside grocery pickup for online orders, and adding many more features to its shopping app.

Those efforts have cost the retailer billions in recent years, but Walmart has assured investors of the payoff. The store chain keenly aware that it cannot afford any slowdown at a time when key rival Amazon remains well ahead in market share and arguably in innovation, with such projects as cashier-free stores. Plus, there’s the looming question of what Amazon will end up doing with newly-acquired Whole Foods Market in the grocery space.

But the holiday quarter showed how pricey Walmart’s reinvention is. In the fourth quarter, adjusted earnings per share increased to $1.33 for the company as a whole, missing expectations of $1.37 per share, according to Thomson Reuters I/B/E/S. And those pressure will persist in 2019: Walmart expects earnings of $4.75 to $5 a share this fiscal year, excluding some items, compared with an average Wall Street estimate of $5.13.

Yet there is no doubt Walmart’s tech initiatives are bringing in shoppers. Same-store sales rose 2.6% during the holiday quarter in the U.S.— their 14th straight increase. And more crucially, shopper visits rose 1.6%, illustrating how Walmart’s efforts to integrate physical stores and e-commerce are paying off. Analysts had forecast U.S. comparable sales to rise 2%, according to research firm Consensus Metrix.

Walmart shares were down 3.6% to $100.99 in premarket trading.

About the Author
Phil Wahba
By Phil WahbaSenior Writer
LinkedIn iconTwitter icon

Phil Wahba is a senior writer at Fortune primarily focused on leadership coverage, with a prior focus on retail.

See full bioRight Arrow Button Icon

Latest in Retail

Big TechSpotify
Spotify users lamented Wrapped in 2024. This year, the company brought back an old favorite and made it less about AI
By Dave Lozo and Morning BrewDecember 4, 2025
9 hours ago
Bear
RetailTariffs and trade
Build-A-Bear stock falls 15% as it reveals the real hit from tariffs, at last
By Michelle Chapman and The Associated PressDecember 4, 2025
10 hours ago
The outside of a Dollar General store, at night
Retaildollar stores
Rich people are flooding dollar stores as Americans navigate a crushing affordability crisis
By Dave SmithDecember 4, 2025
12 hours ago
Kris Mayes
LawArizona
Arizona becomes latest state to sue Temu over claims that its stealing customer data
By Sejal Govindarao and The Associated PressDecember 3, 2025
1 day ago
Tony Cuccio posing in a chair
C-SuiteMillionaires
Tony Cuccio started with $200 selling beauty products on Venice Beach. Then he brought gel nails to the masses—and forged a $2 billion empire
By Dave SmithDecember 3, 2025
2 days ago
CybersecuritySmall Business
Main Street’s make-or-break upgrade: Why small businesses are racing to modernize their tech
By Ashley LutzDecember 3, 2025
2 days ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
19 hours ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
14 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
3 days ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
15 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
14 hours ago
placeholder alt text
Health
Bill Gates decries ‘significant reversal in child deaths’ as nearly 5 million kids will die before they turn 5 this year
By Nick LichtenbergDecember 4, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.