• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

IPhone X Sales Kick Off in Australia With Long Lines

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
November 2, 2017, 6:33 PM ET

Hundreds of people queued up outside Apple’s store in central Sydney early on Friday to be the first in the world to get their hands on the new iPhone X, a turnaround from more lackluster launches for the past two iterations of the phone.

The Sydney store opened its doors shortly after Apple released its fourth quarter results that showed forecast revenue for the holiday shopping-quarter largely above market expectations. Shares in the company rose 3 percent in after-hours to a new all-time high as investor concerns about production delays for the new phone were allayed.

Around 400 people lined up outside Apple’s flagship Sydney branch to pay A$1,579 ($1,218) for the 10th-anniversary model, and CEO Tim Cook has billed the glass and stainless steel device “the biggest leap forward since the original iPhone.”

“It’s beautiful bro, what a feeling, I’m excited,” builder Bishoy Behman, 18, told Reuters after picking up two phones as the first person in the queue.

Behman said he camped outside the store for a week and said he plans to sell the phones on for around A$3,000 each.

“I’m here for the profit, of course, it’s business,” he said.

Apple opened pre-orders for the iPhone X on Oct. 27 and has said demand has been “off the charts,” although some analysts have been worried about supply chain issues that might prevent the company from making enough phones to satisfy demand.

Apple CFO Luca Maestri told Reuters on Thursday the company was “quite happy” with how manufacturing of the iPhone X was progressing, noting that “production is growing every week, and that’s very, very important during a ramp period.”

Apple forecast fiscal first-quarter revenue of $84-87 billion. Analysts on average were expecting $84.18 billion, according to Thomson Reuters I/B/E/S. The company’s net income rose to $10.71 billion in the fourth quarter from $9.01 billion a year earlier.

The iPhone X comes a decade after the original iPhone, the product that powered Apple’s rise to become the world’s biggest technology company with a market capitalization of $862 billion.

Get Data Sheet, Fortune’s technology newsletter.

Apple for years has sought to make the release of its new phones a landmark event. But this year it took the unusual step of a staggered launch, releasing the iPhone 8 – essentially an incremental advance over the iPhone 7 – several weeks earlier than the iPhone X.

The most immediately noticeable change to the iPhone X from previous models is the removal of the physical home button and fingerprint sensor that customers use to unlock the device. The phone is instead unlocked with a so-called Face ID system, which uses a depth-sensing camera on the front of the phone to let the user unlock it with his or her face.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

insurance
AIInsurance
$15 billion of the insurance industry is at risk from AI, BofA says
By Nick LichtenbergMarch 3, 2026
15 minutes ago
howard
AIMarkets
Legendary investor Howard Marks was skeptical about AI. What it said to him about Warren Buffett and Charlie Munger left him shook
By Nick LichtenbergMarch 3, 2026
33 minutes ago
Startups & VentureGen Z
As Gen Z swaps dating apps for run clubs, Strava’s CEO says the $2 billion unicorn plans to go public ‘at some point’
By Marco Quiroz-GutierrezMarch 3, 2026
1 hour ago
Photo of Bill Gurley
SuccessCareers
Venture capitalist Bill Gurley warns workers who went through the ‘college conveyor belt’ and chased safe jobs that they’ll feel AI’s disruption first
By Emma BurleighMarch 3, 2026
2 hours ago
broker
AIearnings
Goldman finds ‘no meaningful relationship between AI and productivity at the economywide level,’ but a 30% boost for 2 specific use cases
By Nick LichtenbergMarch 3, 2026
4 hours ago
Photo of Sam Altman
AIOpenAI
Sam Altman says OpenAI is renegotiating with the Pentagon after an ‘opportunistic and sloppy’ deal
By Beatrice NolanMarch 3, 2026
4 hours ago

Most Popular

placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
2 days ago
placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
20 hours ago
placeholder alt text
Middle East
Iran’s Islamic Revolutionary Guard controls a sprawling business empire that dominates the economy
By Jason MaMarch 2, 2026
1 day ago
placeholder alt text
Success
Slack cofounder says workers and CEOs can get stuck doing 'fake' work like pre-meetings and slideshows
By Emma BurleighMarch 1, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, March 2, 2026
By Joseph HostetlerMarch 2, 2026
1 day ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.