Need to fuel up before you head out trick or treating next week? Chipotle (CMG) is resurrecting its Halloween BOOrito deal, and adding a competition that could give fans free burritos for a year.
The Mexican chain will offer a $3 burrito, burrito bowl, salad, or taco to anyone who shows up at its stores after 3 p.m. on Halloween in costume. But the bigger prize doesn’t require a visit or a costume.
By texting “Boorito” to 888222, patrons will be entered into a contest for a year of free burritos, as long as they don’t live in Alaska, Hawaii, or Canada. (Technically, the winner will receive 52 “free burrito cards” that are worth up to $10 each. So you won’t be able to completely forego the grocery store in 2018.)
Chipotle has had a busy year as it looks to regain consumer confidence after customers fell sick in a Norovirus outbreak earlier this year. The company plans to test drive-thru windows, has begun offering queso dip nationwide, and is exploring a delivery partnership with Amazon.