• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechChange the World

How to Pre-Order Apple’s iPhone 8 and iPhone 8 Plus

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
September 14, 2017, 11:11 AM ET

Apple’s iPhone 8 and iPhone 8 Plus are going on sale next week, but those who want a better chance of getting it on day one should consider a pre-order.

The tech giant announced at its press event on Tuesday that iPhone 8 and iPhone 8 Plus pre-orders will begin on Friday, September 15. Apple (AAPL) plans to start selling the iPhone 8 and iPhone 8 Plus in both its own stores and third-party retail outlets on September 22. But if you can’t wait until then and really need to know how to be the first to get the iPhone 8, here’s a quick guide on pre-ordering Apple’s latest handset.

Get Data Sheet, Fortune’s technology newsletter

Timing Is Everything

As with every other year, Apple will make those on the East Coast get up really—really—early to pre-order an iPhone 8. And on the West Coast, folks should be ready to stay up late.

Apple’s iPhone 8 and iPhone 8 Plus pre-orders start at 3:01 a.m. ET/12:01 a.m. PT on Friday, September 15. All of the company’s retail partners will offer pre-orders at the same time.

Know Your Desired Version

There’s no time to waste when pre-ordering an iPhone 8, so be sure you know which device version you want right now.

On Apple’s site, you can look through the different versions and color options and decide which you want. Knowing that going in should make the pre-order process much quicker.

An Apple Store Option

Apple, of course, is offering a pre-order option on its site. Simply go to the company’s iPhone page and at the right time, click the purchase option from Apple’s site. Apple will take you through the process of ordering the devices by choosing the model, color, and storage option.

Remember the Apple Store App

Apple also has a free Apple Store app that can be used to place pre-orders. Just boot up the app, choose your iPhone option, and make your purchase. And if you’re already an Apple Pay user, it’s really simple, since you can input your payment method without ever needing to whip out a credit card.

Carriers Have Stock

Apple’s four major carrier partners—AT&T, Verizon, T-Mobile, and Sprint—are all offering pre-orders on the iPhone 8 starting at the same time as Apple. The carriers typically have a good number of available units and their pre-order processes are pretty simple. It’s a good option if Apple’s site isn’t working well or stock is low.

Retailers Will Offer Pre-Orders, Too

Retail partners will also get into the iPhone 8 pre-order mix, with companies like Best Buy expected to offer early access to the devices. It’s unknown how much stock they’ll have, though, so be ready for quick sell-outs.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

InnovationRobots
Even in Silicon Valley, skepticism looms over robots, while ‘China has certainly a lot more momentum on humanoids’
By Matt O'Brien and The Associated PressDecember 13, 2025
36 minutes ago
Sarandos
Arts & EntertainmentM&A
It’s a sequel, it’s a remake, it’s a reboot: Lawyers grow wistful for old corporate rumbles as Paramount, Netflix fight for Warner
By Nick LichtenbergDecember 13, 2025
5 hours ago
Oracle chairman of the board and chief technology officer Larry Ellison delivers a keynote address during the 2019 Oracle OpenWorld on September 16, 2019 in San Francisco, California.
AIOracle
Oracle’s collapsing stock shows the AI boom is running into two hard limits: physics and debt markets
By Eva RoytburgDecember 13, 2025
6 hours ago
robots
InnovationRobots
‘The question is really just how long it will take’: Over 2,000 gather at Humanoids Summit to meet the robots who may take their jobs someday
By Matt O'Brien and The Associated PressDecember 12, 2025
19 hours ago
Man about to go into police vehicle
CryptoCryptocurrency
Judge tells notorious crypto scammer ‘you have been bitten by the crypto bug’ in handing down 15 year sentence 
By Carlos GarciaDecember 12, 2025
20 hours ago
three men in suits, one gesturing
AIBrainstorm AI
The fastest athletes in the world can botch a baton pass if trust isn’t there—and the same is true of AI, Blackbaud exec says
By Amanda GerutDecember 12, 2025
21 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
20 hours ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
19 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.