• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Here’s How Facebook Will Keep Sending Cat Videos Around the World

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
August 21, 2017, 1:32 PM ET

Facebook is the social network that people use to share cat videos, Funny or Die clips, and baby pictures. But for techies, Facebook is a pioneer in building serious technology that delivers all that content.

Facebook (FB) is now seen as an expert in building and operating massive data centers and making sure data flows around the world to its users. This is serious, heavy-duty technology.

This week, Facebook built on that trend by divulging more about how it gets all those user posts to recipients as quickly as possible. The company has published a technical paper called Steering Oceans of Content to the World that broadly outlines the software systems it’s built to meet “fast-growing demand from both services and people.”

Related: Facebook Claims Two Billion Users

While Facebook has talked quite a bit about the servers and networking switches it designs to run its massive cloud data centers, this is the first time the company has published details of how it connects its core data centers to “global points of presence,” which are little way stations that put the needed content closer to would-be consumers. This system is known as Facebook Edge Fabric.

Get Data Sheet, Fortune’s technology newsletter.

 

There are lots of parts to this network, broadly outlined in the post. For example, the Edge Fabric must “know” all the routes from a given point of presence to the ultimate destination and route the traffic appropriately.

Related: Facebook Buys This Startup to Boost AI

But the high-level takeaway from this is that Facebook, and a handful of other cloud-oriented companies—like Google (GOOG), and Microsoft (MSFT)—are increasingly driving the hardware, software, and networking agenda. They’re doing this in part by designing the hardware they need for their own use, and then making those specifications available to other businesses via the Open Compute Project and other groups to use as they see fit.

On the software side, much the same thing is happening, with Facebook coming up with its own load balancing software that divvies traffic up to eliminate bottlenecks on any one connection point. That software is also often open-sourced for others to build on and use.

Related: Welcome to the Great Era of Data Center Consolidation

That was once the province of tech companies like the former Hewlett-Packard (HPQ), IBM (IBM), Cisco (CSCO), and EMC (now part of Dell Technologies.)

Given that more corporate and consumer data and software is now running on these massive clouds—which as noted tend to design their own hardware— smaller businesses have less need to re-stock their own data centers with server and switching gear from those companies going forward.

 

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

NewslettersCIO Intelligence
WPP’s CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands
By John KellJanuary 21, 2026
9 hours ago
Future of Workskills
‘AI adoption is accelerating, but confidence is collapsing’: The more workers use AI, the less they trust it. Baby boomers show a 35% drop
By Jake AngeloJanuary 21, 2026
10 hours ago
US President Donald Trump jokes with Meta CEO Mark Zuckerberg (L) as he hosts tech leaders for a dinner in the State Dining Room of the White House in Washington, DC, on September 4, 2025.
AIMeta
Trump says Mark Zuckerberg showed him a ‘Manhattan-sized’ AI data center
By Eva RoytburgJanuary 21, 2026
10 hours ago
Illustration of Claude 4 open on a smartphone
AIAnthropic
Anthropic rewrites Claude’s guiding principles—and entertains the idea that its AI might have ‘some kind of consciousness or moral status’
By Beatrice NolanJanuary 21, 2026
11 hours ago
Jensen Huang
SuccessCareers
Six-figure plumbing and construction jobs are coming, Nvidia CEO Jensen Huang says—as AI data centers need to be built
By Preston ForeJanuary 21, 2026
11 hours ago
huang
InvestingDavos
Jensen Huang says AI bubble fears are dwarfed by ‘the largest infrastructure buildout in human history’
By Nick Lichtenberg and Beatrice NolanJanuary 21, 2026
11 hours ago

Most Popular

placeholder alt text
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By Sasha RogelbergJanuary 19, 2026
3 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 20, 2026
By Joseph HostetlerJanuary 20, 2026
2 days ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
11 hours ago
placeholder alt text
Economy
Jamie Dimon says he’d have no issue paying higher taxes if it actually went to people who need it. Right now it just goes to the Washington ‘swamp’
By Eleanor PringleJanuary 21, 2026
11 hours ago
placeholder alt text
Economy
Scott Bessent insists he’s ‘not concerned at all’ about investors selling America—despite the fact it’s unraveled tariffs before
By Eleanor PringleJanuary 21, 2026
16 hours ago
placeholder alt text
Economy
Trump added $2.25 trillion to the national debt in his first year back in charge, watchdog says
By Nick LichtenbergJanuary 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.