• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceProfits

How on Earth Can Profits Grow at 10% in a 2% Economy?

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
July 27, 2017, 4:26 PM ET
Dow Climbs Over 19,000 For First Time As Stock Rally Continues
Spencer Platt Getty Images

Can profits really grow in double-digits in an economy bumping along at 2%?

That’s the question that investors should be asking, and instead ignore at their peril. We’ve all heard the Wall Street bulls’ mantra, endlessly advanced by analysts and market strategists, that a renewed surge in profits will keep equity prices waxing. The current consensus among analysts forecasts that reported S&P earnings-per-share will jump from $100.29 in Q1 of 2017 (based on the past four quarters) to $133 by the end of 2018, an annualized increase of over 18%.

Of course, those consensus forecasts are always inflated. But even if we discount those projections by 45%, the bulls are still expecting 10% gains in EPS over the the seven quarters spanning Q2 2017 to Q4 2018.

But recent history, and projections from every agency from the IMF to the CBO, foresee GDP growth in the 2% range, or 4% including projected inflation, well into the future. So how can the profits expand 6 points faster than the overall economy that drives the sales that largely determine the course of those profits?

It’s clear that over long periods, growth in profits and GDP are closely linked. But that’s not necessarily the case in shorter timeframes. If EPS are stuck well below trend for an extended period, earnings can rapidly expand to regain their historic levels. But today, profits are hardly depressed. It’s the opposite: Two key metrics confirm that earnings are extremely high by historical standards. On average, corporate profits have averaged 7.5% of GDP since 1951. Today, they absorb 9.2% of national income. How about margins? They’re lofty as well. For the Fortune 500, the ratio of profits to sales was 7.4% in 2016, more than 2 points higher than the average over the 64 year history of the list, and the fourth highest annual reading.

Hence, the most likely outcome is that profits at best expand at the less-than-thrilling rate of GDP.

What does that mean for the future of stock prices? Let’s assume that today’s price-to-earnings ratio remains at the current, and extremely high, 24.6. Haven’t heard that figure? That’s the one in the books, the ratio of the current S&P 500 average of 2464 to 12-month, reported annual earnings of $100. In other words, what companies actually earned. The 18 multiple more routinely cited is bogus. It’s based on the bluebird prognosticating that “forward” profits will reach $133 in seven quarters, a mathematical impossibility.

At a PE of almost 25, the S&P is producing $4 in earnings for every $100 you spend on stocks. You receive $1.90 of that $4 in dividends, for a puny yield of 1.9%. A constant PE of 25 predicts a total “real” return of the inverse of that ratio, or 4%. In addition to the 1.9% dividend yield, the other 2.1% comes in the form of profit gains that drive equivalent capital gains––quite reasonable given current projections of overall economic growth. The total comes to 6%, including 2% inflation. That’s nowhere the double-digit future the earnings bulls are projecting, but with the 10 year treasury at 2.33%, it’s not bad.

Or is it? The risks that future returns will fall far below our benchmark of 6% over the next decade are a lot greater than the chances they’ll exceed that bogey. Since corporate profits are well above historic averages, they could finish in three or four years right where they are today, repeating the scenario since 2013. That’s the danger signal flashed by the cyclically-adjusted price-earnings multiple developed by economist Robert Shiller, a yardstick that smoothes the peaks and troughs in earnings to get a normalized multiple; today, profits according to the CAPE are so far above normal that the CAPE adjusted PE looms at a terrifying 30.

Nor will low rates help. John Hussman of the Hussman Funds stated in a recent article that “if low interest rates emerge as a consequence of low expected nominal growth…prospective returns will be lower,” because low economic growth causes both low interest rates and low profit growth. They’re the stock market’s ham and eggs. Hussman is projecting a 0 total return for the S&P over the next decade.

Hussman makes a crucial point on the interaction between rates, economic growth and gains in profits. All three are closely aligned over any extended period. It’s sub-par economic growth that causes both low real rates and sluggish profit growth. So low rates shouldn’t be a boon to stocks at all if they’re signaling a mediocre business climate ahead, as is usually the case. As Hussman points out, the benefit of the “low discount rate” is fully offset by the slower growth in earnings. So flagging growth and declining rates cancel each other out.

It’s true that a fall in real rates swells multiples. But that game is over. Now we’re left with hugely expensive PEs that will saddle folks buying equities today with extremely low returns. That’s the curse of mid-20s PEs.

Why, then, do stocks keep soaring? For Hussman, it’s all about a speculative frenzy, an “overvalued, overbought, overbullish syndrome.” The market keeps defying his warnings, but one thing is certain: A future where EPS grows at 10% in a 4% (2% real) economy, where profits gallop while GDP lopes, is a Wall Street fantasy.

 

 

 

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Gas prices over five dollars a gallon are displayed at an Exxon gas station near the U.S. Capitol Building on March 31, 2026 in Washington, DC.
EconomyConsumer Spending
Good news: Rumors of a K-shaped economy are overblown so far, says Goldman Sachs. Bad news: 2026 is the year it will really bite
By Eleanor PringleApril 24, 2026
1 hour ago
Top CD rates today, April 24, 2026: Lock in up to up to 4.20%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, April 24, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganApril 24, 2026
3 hours ago
Today’s top high-yield savings rates: Up to 5.00% on April 24, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on April 24, 2026
By Glen Luke FlanaganApril 24, 2026
3 hours ago
Photo: Donald Trump.
EnergyMarkets
Stocks slump globally as Trump says he’s in no rush to end the war—and California is running out of jet fuel
By Jim EdwardsApril 24, 2026
3 hours ago
robert isom
InvestingAirline industry
American Airlines CEO calls United merger ‘a non-starter’: ‘No way to view that as anything but anti-competitive’
By Jake AngeloApril 24, 2026
5 hours ago
The Valero Refinery in Benicia, Calif., on Wednesday, April 16, 2025. Valero is closing its refinery in Benicia in April 2026. (Photo by Carlos Avila Gonzalez/San Francisco Chronicle via Getty Images)
EnergyIran
California’s oil and jet fuel supply is getting slammed by a perfect storm of unfortunate timing—and help is years away
By Jordan BlumApril 24, 2026
5 hours ago

Most Popular

When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
Economy
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
By Eleanor PringleApril 23, 2026
1 day ago
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
Success
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
By Emma BurleighApril 23, 2026
21 hours ago
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
Environment
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
By Mead Gruver, Dorany Pineda and The Associated PressApril 22, 2026
2 days ago
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezApril 22, 2026
2 days ago
‘Don’t leave’: Jensen Huang challenges billionaire class as he insists ‘highest taxes in the world’ are OK with him
Big Tech
‘Don’t leave’: Jensen Huang challenges billionaire class as he insists ‘highest taxes in the world’ are OK with him
By Jacqueline MunisApril 23, 2026
15 hours ago
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
Economy
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
By Angelica AngApril 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.