• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers—‘or you’re neurodivergent’

2

Jeff Bezos says a 3-day workweek and more single-income households are on the way thanks to AI: ‘It’s going to be difficult to hire people’

3

Nvidia built a $5 trillion company while making employees pay for their own lunch—but they get far more lucrative perks like stock discounts

1

Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers—‘or you’re neurodivergent’

2

Jeff Bezos says a 3-day workweek and more single-income households are on the way thanks to AI: ‘It’s going to be difficult to hire people’

3

Nvidia built a $5 trillion company while making employees pay for their own lunch—but they get far more lucrative perks like stock discounts
Finance

By the Numbers: How the iPhone Changed Apple Over 10 Years

By
Lucinda Shen
Lucinda Shen
and
Matthew Heimer
Matthew Heimer
Down Arrow Button Icon
By
Lucinda Shen
Lucinda Shen
and
Matthew Heimer
Matthew Heimer
Down Arrow Button Icon
June 29, 2017, 6:00 AM ET
Google source logo
Add Fortune on Google for similar content.

Thursday marks the 10th anniversary of the release of the first iPhone, the 8GB iPhone 2G, which retailed at nearly $600—a ginormous sum at the time.

Since then, the iPhone has been at the vanguard of a smartphone revolution that has changed the way hundreds of millions of people live and work. But it has also had a transformative impact on Apple itself. A company best known a decade ago for sleek, easy-to-use computers and digital music players now gets nearly two-thirds of its revenue from the iPhone.

Here are some statistics that show just how much Apple has grown, and changed, in the 10 years of the iPhone era. (All years are fiscal years.)

Apple Grew…

Apple’s sales are up nearly nine-fold over the past decade, and it has reigned as the world’s largest company by market cap for most of the last 5 years.

Revenue & Profit:

2007: $24.6 billion revenue, $3.5 billion profit

2016: $215.6 billion revenue, $45.7 billion profit

Closing share price (dividend- and split-adjusted):

June 29, 2007: $15.75

June 28, 2017: $145.83

Market capitalization:

June 29, 2007: $104.3 billion (S&P 500 rank: 26th)

June 28, 2017: $760 billion (S&P 500 rank: 1st)

And the iPhone Made It Happen

The pioneering smartphone has become Apple’s flagship product, taking the torch from the iPod music player.

iPhone Revenue:

2008: $6.7 billion (18% of Apple’s total revenue)

2016: $136.7 billion (64% of total revenue)

iPod revenue:

2006: $39.4 billion (88% of total revenue)

2014: $2.3 billion (5.3% of total revenue)

 

About the Authors
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon
By Matthew HeimerFormer Executive Editor, Features
Instagram iconTwitter icon

Matt Heimer previously oversaw Fortune's longform storytelling in digital and print and was the editorial coordinator of Fortune magazine.

See full bioRight Arrow Button Icon

Latest in Finance


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Finance


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.