• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCloud Computing

Exclusive: Startup’s New Software Tells Your Tech Where to Go

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
June 6, 2017, 5:26 AM ET

Many businesses are still figuring out how and where to run their tech operations. Should they continue to use their own servers to run databases and key business software? Should they move that software to shared public cloud data centers? Should they mix and match?

Turbonomic, formerly known as VMTurbo, says the latest version of its software can tell them to do what is best. It monitors software as it’s running and automatically assigns additional computer processors and memory as needed. Or, if all that automation makes IT nervous, the software can send recommendations to the human operators and let them trigger the allocations, or override them.

Get Data Sheet, Fortune’s daily tech newsletter.

Bill Veghte, the company’s executive chairman says that’s great for IT people, but the software also helps non-techies on staff—the people who pay for computing services.

“If you’re in procurement and spending a few million dollars on public cloud, you might get a 140,000-line bill from that provider,” he said. Turbonomic traces which items should be allocated to which business units within the company to make sense of all that detail.

Related: Datadog Fetches Big Bucks

Brad Smuland, chief technology officer for Minneapolis-based Merrill Corp., is sold. His company stores and manages sensitive documents for companies undergoing mergers and acquisitions or filing IPOs.

The company runs 5,000 of its own servers but it was difficult to see if some were being underutilized—not good because that is wasteful—or were close to maxing out—not good because it affects performance.

Turbonomic’s software was able to shift work around the data center to free up capacity and add servers in the cloud as needed. “I could do more without having to spend more,” Smuland said. “Within six months I’ve already saved more than I spent on the service.”

Related: Former Microsoft and HP Exec Joins Turbonomic

Earlier versions of Turbonomic software already worked with Amazon (AMZN) Web Services and Microsoft (MSFT) Azure public clouds, but a new version has a better view into what is actually running in those clouds, the company said. The older version had little detail on what services were running where. The update shows which resources within those clouds are being used, along with associated costs, according to the company.

Given that so many businesses are wrestling with this problem of how to best run their software, Turbonomic targets a hot market. Other competitors include companies like Datadog, RightScale, and products from older companies like Hewlett Packard Enterprise (HPE).

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Sarandos
Arts & EntertainmentM&A
It’s a sequel, it’s a remake, it’s a reboot: Lawyers grow wistful for old corporate rumbles as Paramount, Netflix fight for Warner
By Nick LichtenbergDecember 13, 2025
3 hours ago
Oracle chairman of the board and chief technology officer Larry Ellison delivers a keynote address during the 2019 Oracle OpenWorld on September 16, 2019 in San Francisco, California.
AIOracle
Oracle’s collapsing stock shows the AI boom is running into two hard limits: physics and debt markets
By Eva RoytburgDecember 13, 2025
4 hours ago
robots
InnovationRobots
‘The question is really just how long it will take’: Over 2,000 gather at Humanoids Summit to meet the robots who may take their jobs someday
By Matt O'Brien and The Associated PressDecember 12, 2025
17 hours ago
Man about to go into police vehicle
CryptoCryptocurrency
Judge tells notorious crypto scammer ‘you have been bitten by the crypto bug’ in handing down 15 year sentence 
By Carlos GarciaDecember 12, 2025
18 hours ago
three men in suits, one gesturing
AIBrainstorm AI
The fastest athletes in the world can botch a baton pass if trust isn’t there—and the same is true of AI, Blackbaud exec says
By Amanda GerutDecember 12, 2025
18 hours ago
Brainstorm AI panel
AIBrainstorm AI
Creative workers won’t be replaced by AI—but their roles will change to become ‘directors’ managing AI agents, executives say
By Beatrice NolanDecember 12, 2025
19 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
23 hours ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
22 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
18 hours ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
16 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.