• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Will SoftBank Back the First Japanese Team to Win the America’s Cup?

By
Alexander Smith
Alexander Smith
and
Reuters
Reuters
Down Arrow Button Icon
By
Alexander Smith
Alexander Smith
and
Reuters
Reuters
Down Arrow Button Icon
June 3, 2017, 12:34 PM ET

SoftBank Team Japan opted for a radically different course to other new teams seeking to challenge Oracle Team USA in this month’s 35th America’s Cup.

Unlike Britain’s Land Rover BAR and Groupama Team France who built their own boats from scratch, Japan bought their design from the U.S. holders of the cup.

Led by former Emirates Team New Zealand skipper Dean Barker, the crew is the first Japanese flagged challenger since 2000 and sponsor SoftBank has set its sights on “becoming the first Japanese team to win the America’s Cup”.

Under the protocol for the oldest trophy in international sport, challengers can buy a basic design packages for the one-design 50-foot (15 metre) foiling catamarans.

Getting an America’s Cup boat on the water, let alone competing with Oracle Team USA and Artemis Racing which are both backed by billionaires, costs tens of millions of dollars.

And although Japan’s close ties to the U.S. defenders have raised some questions over independence, skipper and CEO Barker says they operate separately on key areas of designing and configuring their catamarans.

This model is held up by the America’s Cup organisers as a way for more hopefuls to mount challenges.

SoftBank Team Japan also gets expertise in aerodynamics, instrumentation, simulation, composites, structures, hydraulics and data analysis from Airbus, the European plane maker and “innovation partner” to both teams.

Another factor giving Japan a “home” advantage is that they have based themselves in Bermuda with Oracle Team USA since they were founded in 2015.

The knowledge they have gained of the winds and conditions of Bermuda’s Great Sound is also a potential advantage for tactician Chris Draper and the crew.

There are three Japanese members of the team, with its general manager Kazuhiko Sofuku competing in his fourth America’s Cup, while Olympic sailor Yugo Yoshida and rower Yuki Kasatani make their debuts.

The proximity to Team USA may also give Barker, who was dramatically beaten in the America’s Cup in San Francisco by the U.S., better insight than anyone into the defender’s weak spots.

Barker has all to play for after he was dropped by New Zealand following their 2013 loss.

If he can beat them to become challenger, he will not only have earned himself a chance for revenge but an opportunity for SoftBank to fulfil Japan’s ambitions to win the “Auld Mug”.

About the Authors
By Alexander Smith
See full bioRight Arrow Button Icon
By Reuters
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
1 day ago
placeholder alt text
Success
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
2 days ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
2 days ago
placeholder alt text
Energy
Top energy expert says probability the U.S. will attack Iran soon is 75% as risk of major disruption to oil supply is priced in — 'this one is real'
By Jason MaFebruary 1, 2026
19 hours ago

Latest in

broker
InvestingMarkets
Stocks fall as plunging metals fan global selloff
By Andre Janse van Vuuren, Anand Krishnamoorthy and BloombergFebruary 2, 2026
36 minutes ago
AIBots
Elon Musk warns a new social network where AI agents talk to each other is the beginning of the ‘singularity’
By Jason MaFebruary 2, 2026
39 minutes ago
huang
AINvidia
Pledge to invest $100 billion in OpenAI was ‘never a commitment,’ says Nvidia’s Huang
By Debby Wu, Nick Lichtenberg and BloombergFebruary 2, 2026
41 minutes ago
noah
PoliticsImmigration
Trump erupts about Trevor Noah joke linking him to Bill Clinton and Jeffrey Epstein: ‘I can’t speak for Bill, but I have never been to Epstein Island’
By Andrew Dalton and The Associated PressFebruary 2, 2026
1 hour ago
eilish
Arts & EntertainmentImmigration
‘No one is illegal on stolen land’: how the Grammys turned into a giant Trump roast and ICE protest
By James Pollard and The Associated PressFebruary 2, 2026
2 hours ago
iguana
PoliticsWeather and forecasting
It’s so cold in Florida that iguanas are falling out of trees
By David Fischer and The Associated PressFebruary 2, 2026
2 hours ago