• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechUber Technologies

Uber’s New Fare System Raises Its Cut While Angering Drivers

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
May 20, 2017, 1:25 PM ET

Uber has acknowledged that an experimental pricing system it introduced last year may result in drivers collecting a smaller portion of some fares. The ride-hailing company made the disclosure in an email sent to drivers on Friday, confirming suspicions that have been breeding driver resentment for months.

Under the new system, in place in 14 major markets, driver pay is no longer directly tied to how much passengers pay. Instead, Uber can increase fares based on factors like destination and time of day, but still only pay drivers based on mileage and time spent on individual rides.

All drivers must accept the new agreement by Monday to continue driving.

Get Data Sheet, Fortune’s technology newsletter.

Speaking to Bloomberg, Uber head of product Daniel Graf said the new fare system, billed as “route-based pricing,” crunches historical ride data to evaluate how much customers were willing to pay. As an example, Bloomberg suggested that a rider traveling from one affluent neighborhood to another may be charged more than a rider taking the same length of trip in a less affluent part of town.

However, Uber clarified in follow up comments to Engadget that it is not profiling riders based specifically on their apparent wealth.

(Either way, this appears to contradict previous statements Uber made to Fortune that it charged some riders more because it overestimated the length or duration of the ride.)

“Route-based pricing” is part of the upfront pricing system that Uber introduced in June to certain markets that also have Uber’s lower-priced UberPool carpooling service.

Drivers quickly noticed that their payouts remained based on the old distance-based fares, rather than the Upfront fares charged to passengers. In April, a driver in California filed a lawsuit that described the system as “an active, extensive, methodical scheme … to defraud drivers.”

For more about Uber, watch:

The new pricing system does also sometimes charge riders less than the standard fare, particularly for UberPool, while keeping driver pay the same. Graf says this arrangement lets Uber “serve more people in more places at fares they can afford.” Translation: it creates a bigger price spread between Uber’s high- and low-end services.

In an informal survey of 165 trips across multiple Uber service tiers in New York City, the blog TheRideShareGuy demonstrated earlier this month that the upfront fare structure often lowered the cost of UberPool rides, while raising the price of higher-end services like UberX.

But the survey found, in aggregate, that Uber kept a larger share of ride payments. The site’s very rough estimate suggested the structure could generate an extra $7.43 million monthly for Uber in additional revenue in New York alone. That sort of shift, if it were broadened to more markets, could offset a meaningful portion of Uber’s consistent operating losses, which totaled $2.8 billion in 2016.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Five panelists seated; two women and five men.
AIBrainstorm AI
The race to deploy an AI workforce faces one important trust gap: What happens when an agent goes rogue?
By Amanda GerutDecember 11, 2025
1 hour ago
Stephanie Zhan, Partner Sequoia Capital speaking on stage at Fortune Brainstorm AI San Francisco 2025.
AIEye on AI
Highlights from Fortune Brainstorm AI San Francisco
By Jeremy KahnDecember 11, 2025
2 hours ago
Sam Altman
Arts & EntertainmentMedia
‘We’re not just going to want to be fed AI slop for 16 hours a day’: Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
By Nick LichtenbergDecember 11, 2025
2 hours ago
InnovationBrainstorm AI
Backflips are easy, stairs are hard: Robots still struggle with simple human movements, experts say
By Nicholas GordonDecember 11, 2025
2 hours ago
Iger
AIDisney
‘Creativity is the new productivity’: Bob Iger on why Disney chose to be ‘aggressive,’ adding OpenAI as a $1 billion partner
By Nick LichtenbergDecember 11, 2025
4 hours ago
OpenAI CEO of Applications Fidji Simo
AIOpenAI
OpenAI aims to silence concerns it is falling behind in the AI race with release of new model GPT-5.2
By Jeremy KahnDecember 11, 2025
5 hours ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Economy
‘Be careful what you wish for’: Top economist warns any additional interest rate cuts after today would signal the economy is slipping into danger
By Eva RoytburgDecember 10, 2025
1 day ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
3 days ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: ‘I can count the number of Canadian visitors on one hand’
By Dave SmithDecember 10, 2025
2 days ago
placeholder alt text
Success
Netflix–Paramount bidding wars are pushing Warner Bros CEO David Zaslav toward billionaire status—he has one rule for success: ‘Never be outworked’
By Preston ForeDecember 10, 2025
1 day ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
15 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.