• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceApple

Why This Could Be a ‘Golden Opportunity’ to Buy Apple Stock

By
Jeff Bukhari
Jeff Bukhari
Down Arrow Button Icon
By
Jeff Bukhari
Jeff Bukhari
Down Arrow Button Icon
March 29, 2017, 12:26 PM ET

Apple stock is hot, and it looks like it can get even hotter.

Shares opened at an all-time high Wednesday after UBS analyst Steven Milunovich said he believes they could hit $200 within the next couple years.

Milunovich thinks the coming iPhone 8 will be a marked upgrade from previous editions, which will spur hordes of customers to upgrade their phones at even greater rate than usual. He also sees Apple’s other hardware products, such as the Apple Watch and AirPods, seeing a nice growth pace.

Other industry experts echoed his bullish view of the tech giant, which is already by far the most valuable company in the world. Loup Ventures’ Gene Muster told CNBC Tuesday that his range for Apple is $180 to $200 due to the rosy outlook for the company over the next few quarters.

Since Apple (AAPL) had somewhat of a down year in 2016, and this year is projected to be notably better, the year-over-year comparisons could look great. Plus, a nice stock bump traditionally comes with the announcement of the new iPhone, which will probably happen in about six months. Muster says now is a “golden opportunity” to buy shares and ride the wave of enthusiasm through the iPhone release before selling once this particular cycle is over.

Apple has already enjoyed a significant recovery after its stock slipped 36% from July 2015 to May 2016, when its price dropped to about $90. Since then, shares have been on a tear, up nearly 60%, which has pushed the company’s market cap to over $750 billion. Barring any buybacks, if the stock hits $200, Apple’s value would zoom past the $1 trillion mark.

Shares pulled back slightly during regular trading on Wednesday.

About the Author
By Jeff Bukhari
See full bioRight Arrow Button Icon

Latest in Finance

NewslettersTerm Sheet
5 VCs sounds off on the AI question du jour
By Amanda GerutDecember 10, 2025
3 minutes ago
Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Dec. 10, 2025: Earn up to 5.00% APY
By Glen Luke FlanaganDecember 10, 2025
1 hour ago
Personal FinanceCertificates of Deposit (CDs)
Earn up to 4.18% APY with the best CD rates available today, Dec. 10, 2025
By Glen Luke FlanaganDecember 10, 2025
1 hour ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Dec. 10, 2025
By Glen Luke FlanaganDecember 10, 2025
3 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Dec. 10, 2025
By Glen Luke FlanaganDecember 10, 2025
3 hours ago
Personal Financemortgages
Current mortgage rates report for Dec. 10, 2025
By Glen Luke FlanaganDecember 10, 2025
3 hours ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
14 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
16 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
4 days ago
placeholder alt text
Success
Craigslist founder signs the Giving Pledge, and his fortune will go to military families, fighting cyberattacks—and a pigeon rescue
By Sydney LakeDecember 8, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.