The store will also feature an “inspiration”-themed entrance on its left-hand side, where shoppers will see more fashion-oriented items stocked nearby Target’s beauty, jewelry, and accessories departments.
Target had earlier in the day announced it would open one of its small-format stores in the heart of Manhattan’s shopping district, as part of its planned quadrupling of its fleet of urban compact stores, which currently number 32 locations. (There are 1,800 Target stores in all.)
“We’re going after market share right now,” Cornell said.
At the same time, he confirmed recent media reports that Target had shut down its “store of the future” experiment, a prototype for a small-format Target store it was building that featured robots. The reason, Cornell explained, is he wanted to make sure “all of our innovation dollars are providing benefits in the near term.”