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Retailmonopoly

Monopoly Is Giving Three Classic Pieces the Boot

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
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By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
March 17, 2017, 10:00 AM ET

Three decades-old pieces of the popular Monopoly game won’t get a chance to pass go again.

Ahead of Sunday’s World Monopoly Day, Monopoly manufacturer Hasbro (HAS) has announced the next generation of the game will include three new tokens: a T-Rex, rubber ducky, and penguin. To make room for those new pieces, the classic thimble, boot, and wheelbarrow tokens will be removed from the game.

Hasbro had already previously announced that the thimble—a token that was originally added to the game in 1935—hadn’t received enough votes to be included in the next version of the board game that will be sold later this year. But on Friday, it announced that the boot (another classic 1930s piece) and the wheelbarrow (in the game since the 1950s) also won’t make the cut. All eight pieces were on the chopping block under the company’s “Monopoly Token Madness” campaign that allowed fans to vote on the classics as well as dozens of alternatives like a bathtub, an emoji of Mr. Monopoly, and sunglasses. Millions of votes were compiled.

Monopoly, which was developed in 1933, was originally played using common household items like pennies and buttons until the game’s inventor Charles Darrow decided to develop consistent tokens that were representative of the times. Those pieces included a purse, lantern, battleship, and rocking horse. In the early 1950s, some of the original tokens were replaced with newer pieces like the Scottie dog, and the wheelbarrow.

In recent years, the board game has evolved to incorporate symbols of a more modern time. Back in 2013, Monopoly added the cat to replace the classic iron token. The other four survivors from the 2017 contest are the Scottie dog, top hat, car, and battleship.

Monopoly is a core property within Hasbro’s games division, which also includes classics like Sorry!, Operation, and Hungry Hungry Hippos and the more modern Pie Face. That business reported a 9% jump in revenue last year, to $1.39 billion.

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

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