• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Ford Focus RS Demand Stays High Months After Release

By
Stanley Yee
Stanley Yee
and
The Drive
The Drive
Down Arrow Button Icon
By
Stanley Yee
Stanley Yee
and
The Drive
The Drive
Down Arrow Button Icon
March 15, 2017, 2:31 PM ET
2016 Ford Focus RS
Since introduction in the summer of 2016, Ford has sold over 3,500 Focus RS models in the U.S., averaging more than 500 vehicles per month.Lin PVT Lu lulinimages

This piece originally appeared on The Drive.

The Ford Focus RS, everyone’s new favorite hot hatchback, is still flying out of dealer showrooms and shows no sign of slowing sales. Since arriving in showrooms last summer, Ford has averaged more than 500 sold per month, with more than 3,500 total units sold stateside so far.

Perhaps this should come as no surprise, since previous generations of the Focus RS have been kept away from the US market. Early dealer allocations of the RS were fiercely sought after, often selling for around $10k over sticker price, showing just how much hype the all-wheel drive hatchback generated.

Months after its initial release, demand for the Focus RS hasn’t shown any decline. In fact, the average selling price for the RS sits at over $42k, well above its $36k base price, as buyers opt for factory options like leather seats and navigation.

For more on Ford, watch this Fortune video:

According to Ford (F), interest in the RS has actually gone up during the typically slow winter months, since its all-wheel drive platform and optional winter tire package make it viable as a daily driver in weather-prone areas. Michigan and Pennsylvania are among two of the most popular states for the RS, along with warmer states like California, Texas, and Florida.

Since its global release, the Focus RS has sold out in every region of the world. Other sporty Fords like the Mustang and Fiesta ST have helped Ford double its volume of performance vehicles in the last few years, and with the new F-150 Raptor and Ford GT on the horizon, it looks like Ford will be busy keeping up with demand.

About the Authors
By Stanley Yee
See full bioRight Arrow Button Icon
By The Drive
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

An elderly man prepares ingredients, grating carrots on a plate in a home setting, emphasizing independence and routine.
North Americaaging
More Americans will die than be born in 2030, CBO predicts—leaving immigrants as the only source of population growth
By Eva RoytburgJanuary 7, 2026
1 day ago
Delta plane flying
North AmericaAir Travel
These are the 10 most on-time airlines in the world, and only one American company made the cut
By Jacqueline MunisJanuary 7, 2026
1 day ago
corner office
Future of WorkJobs
AI layoffs are looking more and more like corporate fiction that’s masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
1 day ago
Simple App as best intermittent fasting app
HealthDietary Supplements
The Best Nutrition Apps of 2026: Approved by Experts
By Christina SnyderJanuary 7, 2026
1 day ago
Real EstateHousing
Trump threatens to ban Wall Street from buying the house next door, saying ‘American Dream is increasingly out of reach for far too many people’
By Nick LichtenbergJanuary 7, 2026
1 day ago
trump
Economynational debt
The $38 trillion national debt is one thing 82% of Americans agree on: ‘Voters are understandably concerned,’ watchdog says
By Nick LichtenbergJanuary 7, 2026
1 day ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
2 days ago
placeholder alt text
Future of Work
AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
1 day ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
13 hours ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
11 hours ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
2 days ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.