• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechTerm Sheet

Calling Uber-Like Businesses the ‘Sharing Economy’ Masks Reality

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
March 13, 2017, 1:46 PM ET
Portuguese taxis protest against Uber
LISBON, PORTUGAL - OCTOBER 10: Taxi drivers block a road around the Lisbon airport during a protest against Uber and Cabify in Lisbon, Portugal on October 10, 2016. Several thousand taxis have snarled morning rush-hour traffic in the Portuguese capital to protest against ride-hailing apps, complaining that this companies are not covered by the same tax, training and safety regulations as they are. (Photo by Sara Matos/Anadolu Agency/Getty Images)Sara Matos—Anadolu Agency Getty Images

The sharing-isn’t-caring economy. As part of my reporting for my recent story in TIME about Uber’s terrible, horrible, no good, very bad year, a couple of academics gave me a sneak peek at a research paper they jointly published last week on the sharing economy—or as they called it, the “taking economy.”

The authors—Alex Rosenblat, an ethnographer at the Data & Society Research Institute in New York City, and Ryan Calo, an assistant professor at the University of Washington’s school of law—argued that peer-to-peer middlemen like Uber, Airbnb, and Lyft exercise too much unrestrained control over their marketplaces. These companies can (and do) manipulate and mislead market participants by surreptitiously exploiting “asymmetries of information and power,” in their view. They argue that regulators need get more involved rooting out abuses in the name of consumer protection.

One part of the argument that stuck with me took Uber’s recently canceled cop-dodging Greyball program as its starting point. Rosenblat actually discovered “phantom cars” in the Uber app, à la Greyball, over the course of her investigations as early as two years ago. (Uber vehemently denied it then.) No one is quite sure how prevalent Uber’s ghost fleet is, but there’s reason to believe it’s more common than the company has let on. When Joe Sullivan, Uber’s security chief, banned the Greyballing of law enforcement officers last week, he noted: “Given the way our systems are configured, it will take some time to ensure this prohibition is fully enforced.”

Here’s the rub: How can anyone ensure the company isn’t discriminating against a particular segment of the population when no one can be sure of the data on display? Several researchers I spoke to compared Uber’s Greyball program to Volkswagen’s emissions-cheating software. The only reason regulators discovered that fraud was because a team of researchers at the University of West Virginia had taken it upon themselves to poke around and find discrepancies between what the cars reported and the reality. If Uber can simply Greyball anyone who breaks its terms of service—researchers, regulators, etc.—how can they hold the company accountable for its practices? This seems problematic.

Get Term Sheet, Fortune’s daily deals newsletter

Convertible debt debate. Yesterday, Union Square Ventures managing partner Fred Wilson touched off a debate by weighing in on the use of convertible debt and other loan-like notes in early stage venture capital financing rounds. He’s opposed to this practice, arguing that it obscures valuation and dilution for founders and makes things generally harder to understand for everyone later on. Better simply to do priced equity rounds, he said.

Ryan Lackey, a Y Combinator alum who sold his security startup CryptoSeal to CloudFlare in 2014, disagreed on the matter of SAFE notes, short for “simple agreement for future equity.” “SAFEs are founder friendly,” he posted in a tweet. “This is an investor (@avc) projecting his own economics/desires as the founder’s.”

What do you think? Let me know on Twitter.

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

Bill Gates speaks onstage at the Bloomberg Philanthropies Global Forum 2025 at The Plaza Hotel on September 24, 2025 in New York City.
AIBill Gates
Bill Gates says AI could be used as a bioterrorism weapon akin to the COVID pandemic if it falls into the wrong hands
By Eleanor PringleJanuary 9, 2026
20 hours ago
shapiro
Big TechMedia
Netflix’s competition isn’t sleep anymore. Its battle against YouTube is like fighting an ‘infinite number of monkeys,’ top strategist says
By Nick LichtenbergJanuary 9, 2026
20 hours ago
Bill Gates pictured in New York, May 2025.
SuccessBill Gates
Read Bill Gates’s 2026 annual letter in full
By Eleanor PringleJanuary 9, 2026
20 hours ago
A screen displays the Grok logo while a person holds another phone in front.
AIX
Lawmakers and victims criticize the choice to limit Grok’s AI image generation to paid users as ‘insulting’ and ‘not effective’
By Beatrice NolanJanuary 9, 2026
22 hours ago
NewslettersTerm Sheet
Andreessen Horowitz’s shiny, new $15 billion reveals where the firm sees the biggest opportunities
By Allie GarfinkleJanuary 9, 2026
23 hours ago
Chinese and U.S. flags wave outside a technology company in Beijing, on April 17, 2025. (Photo: Pedro Pardo/AFP/Getty Images)
NewslettersFortune Tech
‘Salt Typhoon’ hackers accessed email of U.S. congressional committee staff
By Andrew NuscaJanuary 9, 2026
23 hours ago

Most Popular

placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
20 hours ago
placeholder alt text
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighJanuary 8, 2026
2 days ago
placeholder alt text
Workplace Culture
Amazon demands proof of productivity from employees, asking for list of accomplishments
By Jake AngeloJanuary 8, 2026
2 days ago
placeholder alt text
Politics
White House says it's 'reviewing protocols' after Trump seemingly violated federal policy by disclosing jobs data early
By Eva RoytburgJanuary 9, 2026
15 hours ago
placeholder alt text
Crypto
Russia and Iran are increasingly turning to crypto—especially stablecoins—to avoid sanctions, report finds
By Carlos GarciaJanuary 8, 2026
2 days ago
placeholder alt text
Success
Walmart’s CEO Doug McMillon out-earns the average American’s salary in less than 20 hours—during a typical 30-minute commute, he’s already made $1,563
By Emma BurleighJanuary 9, 2026
18 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.