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TechSuper Bowl 2017

Nintendo’s Super Bowl Ad Brings ‘Zelda’ to Game Day

By
Nick Romano
Nick Romano
and
Entertainment Weekly
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February 3, 2017, 4:28 PM ET

Nintendo just debuted its first-ever Super Bowl commercial, and the Nintendo Switch is the star.

The extended spot highlights the upcoming console’s flexible functionality, as well as its new array of games. At the forefront is the highly anticipated The Legend of Zelda: Breath of the Wild, followed by ARMS, Splatoon 2, and party games like 1-2 Switch. (Learn more about these titles here.) And if you’re wondering about that song, it’s the latest release from Imagine Dragons, Believer.

See more: 2017 Nintendo Switch launch games

“There’s no bigger stage than the Super Bowl,” Nintendo’s (NTDOY) vice president of marketing Nicolas Chavez told USA Today. “Just as Switch will change the way people play video games, in terms of changing how when and where we play, we thought it was only fitting we change how where and when we advertise those games.”

According to the publication, a 30-second version of the spot (shown below) will be broadcast during the Super Bowl, which airs Sunday, Feb. 5. The Switch goes on sale March 3 for $299.99.

https://www.youtube.com/watch?v=ZUDkrkykvZs

Watch the extended version in the video above.

See more: Fortune’s complete list of 2017 Super Bowl ads

We’ve included affiliate links in this article. Click here to learn what those are.

This article originally appeared on EW.com.

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