• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechSuper Bowl 2017

Nintendo’s Super Bowl Ad Brings ‘Zelda’ to Game Day

By
Nick Romano
Nick Romano
and
Entertainment Weekly
Entertainment Weekly
Down Arrow Button Icon
By
Nick Romano
Nick Romano
and
Entertainment Weekly
Entertainment Weekly
Down Arrow Button Icon
February 3, 2017, 4:28 PM ET

Nintendo just debuted its first-ever Super Bowl commercial, and the Nintendo Switch is the star.

The extended spot highlights the upcoming console’s flexible functionality, as well as its new array of games. At the forefront is the highly anticipated The Legend of Zelda: Breath of the Wild, followed by ARMS, Splatoon 2, and party games like 1-2 Switch. (Learn more about these titles here.) And if you’re wondering about that song, it’s the latest release from Imagine Dragons, Believer.

See more: 2017 Nintendo Switch launch games

“There’s no bigger stage than the Super Bowl,” Nintendo’s (NTDOY) vice president of marketing Nicolas Chavez told USA Today. “Just as Switch will change the way people play video games, in terms of changing how when and where we play, we thought it was only fitting we change how where and when we advertise those games.”

According to the publication, a 30-second version of the spot (shown below) will be broadcast during the Super Bowl, which airs Sunday, Feb. 5. The Switch goes on sale March 3 for $299.99.

https://www.youtube.com/watch?v=ZUDkrkykvZs

Watch the extended version in the video above.

See more: Fortune’s complete list of 2017 Super Bowl ads

We’ve included affiliate links in this article. Click here to learn what those are.

This article originally appeared on EW.com.

About the Authors
By Nick Romano
See full bioRight Arrow Button Icon
By Entertainment Weekly
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

NewslettersFortune Tech
Salesforce’s Marc Benioff does not fear the ‘SaaS-pocalypse’
By Alexei OreskovicFebruary 27, 2026
43 minutes ago
Chinese students working on laptops
SuccessCareers
Walmart exec says the U.S. needs to get tougher on training its next generation of workers in AI: ‘Look at China, 5-year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 hours ago
broker
EconomyMarkets
Citadel Securities demolishes viral AI doomsday essay, arguing the real ‘Global Intelligence Crisis’ is ignorance of macro fundamentals
By Nick LichtenbergFebruary 26, 2026
13 hours ago
InnovationHome robots
For $20,000, a humanoid robot will do your household chores for you like unloading the dishwasher and watering plants—but it still needs help
By Matty Merritt and Morning BrewFebruary 26, 2026
14 hours ago
instagram
LawSocial Media
As Meta battles addiction claims in court, Instagram says it will start notifying parents of kids searching for suicide or self-harm
By Barbara Ortutay and The Associated PressFebruary 26, 2026
14 hours ago
ebay
LaweBay
Couple who got live insects, bloody pig mask mailed to them reach settlement with eBay
By Leah Willingham and The Associated PressFebruary 26, 2026
14 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
15 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago
placeholder alt text
AI
Jamie Dimon says society should start preparing for AI job displacement: ‘Now’s the time to start thinking about’ it
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Ex–presidential candidate Andrew Yang warns that millions of white-collar workers will lose their jobs within 18 months: ‘The AI jobpocalypse is here’
By Preston ForeFebruary 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.