• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Current price of oil as of July 6, 2026

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Current price of oil as of July 6, 2026
Leadership

Trump’s Border Tax: Here’s Number the Pundits Are Missing

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
January 31, 2017, 11:39 AM ET
Add Fortune on Google for similar content.

Now that White House press secretary Sean Spicer has inadvertently ignited a firestorm by suggesting that President Trump wants to pay for a border wall by imposing a 20% border tax on Mexican imports, and cable news hosts are gravely discussing the impact of such a tax on the price of guacamole, and the Koch brothers are waging war against it—in short, now that the topic has become an incomprehensible mess—it’s time to step back, breathe deeply, and come to grips with it.

What everyone is talking about, whether they know it or not, is the House Republicans’ proposed corporate tax reform, announced last June. It says absolutely nothing about imposing a 20% border tax. Here’s what it does say, and why it’s being regarded as a border tax, and why that’s a highly incomplete view of it.

One of the plan’s features is that it’s “destination based” with “border adjustment,” meaning that it taxes only economic activity in the United States. So when a U.S. company sells goods or services overseas, that revenue is ignored—not subject to U.S. tax at all. By the same token, when a U.S. company buys goods or services overseas, that expenditure is also ignored—and is therefore not a deductible expense for U.S. tax purposes. Now combine that feature with another part of the House GOP plan, which lowers the corporate tax rate from 35% to 20%. The result is that when a U.S. company buys avocados from Mexico, or anything from anyplace outside the U.S., it can’t deduct the expense on its U.S. tax return, but a company buying the same thing within the U.S. can deduct the expense; so the first firm effectively pays 20% more than the second. That’s where all the talk about a 20% border tax comes from, and why so many talking heads are saying it would help exporters and hurt importers.

But that’s only half the story, and the second half is generally skipped, especially on TV. Economists argue that under such a tax regime, the value of the dollar would immediately rise—foreigners would stampede to buy dollars in order to snap up U.S. exports, which would momentarily drop in price—until the dollar’s rise offset the new tax effects. Importers would be no worse off because the dollar’s greater buying power would just balance their new tax disadvantage, so—if you believe the economists’ models—your imported avocados (or anything else) wouldn’t cost any more at all. For exporters, the stronger dollar would likewise nullify their new tax advantage, so they’d be no better off. Bottom line: The so-called 20% border tax would not do what most of the TV commentators say it would.

Sound complicated? It does to most people, especially since the treatment of imports and exports is just part of the GOP’s proposed corporate tax reform; the other main part concerns the tax treatment of investment and borrowing. But it seems bewildering only because it’s so radically different from the current regime. As a whole, it’s dramatically simpler. For a compact explanation, see this from the nonpartisan Tax Foundation, or this column yesterday by Harvard economist Martin Feldstein. And if you really want to understand what motivates these ideas in the first place, read this paper by U.C. Berkley professor Alan J. Auerbach, who inspired the GOP plan with his proposal a few years ago .

That’s a lot of reading about tax policy. But it’s the only way to understand a potential once-a-generation tax reform that you’ll be hearing much more about—the pundits probably won’t help you.

Sign up for daily insights, updates, and opinion on leadership and leaders in the news at the Power Sheet.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

bernie
PoliticsBook Excerpt
Bernie Sanders told me exactly why he had to run. The Democratic Party still isn’t listening
By Tad DevineJuly 7, 2026
4 hours ago
heat
Commentaryclimate change
McKinsey Global Institute: Climate planning has prioritized floods. Heat demands equal attention
By Sylvain Johansson, Mekala Krishnan, Kanmani Chockalingam and Annabel FarrJuly 7, 2026
5 hours ago
World Cup fever is real. This CEO is betting it’s not fleeting
NewslettersCEO Daily
World Cup fever is real. This CEO is betting it’s not fleeting
By Diane BradyJuly 7, 2026
6 hours ago
j
CommentaryEducation
AI didn’t break higher education—It exposed the credential trap
By Jason BenedictJuly 7, 2026
6 hours ago
Photo: Asha Sharma
North AmericaMarkets
Game over for 20% of Xbox staff as Microsoft hits reset: We ‘didn’t focus on the core business,’ CEO says. ‘We simply spread ourselves too thin.’
By Jim EdwardsJuly 7, 2026
7 hours ago
e
CommentaryEntrepreneurship
I skipped college and founded a company at 18. Several exits later, this is what I learned
By Eric FranciaJuly 7, 2026
8 hours ago

Most Popular

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
2 days ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
24 hours ago
Current price of oil as of July 6, 2026
Personal Finance
Current price of oil as of July 6, 2026
By Joseph HostetlerJuly 6, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
3 days ago
Current price of silver as of Monday, July 6, 2026
Personal Finance
Current price of silver as of Monday, July 6, 2026
By Joseph HostetlerJuly 6, 2026
1 day ago
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
Politics
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
By Catherina GioinoJuly 6, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.