• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthDonald Trump

Big Pharma CEOs Met With Trump But They Won’t Give In to His Demands

By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
January 31, 2017, 3:48 PM ET

President Donald Trump sat down with a host of major pharma company CEOs Tuesday morning to address pressing issues like high drug prices, the future of the FDA, and where treatments are produced. But a number of his demands will have a hard time becoming a reality.

Meeting attendees included CEOs such as: Merck’s (MRK) Ken Frazier; Novartis’ (NVS) Joe Jimenez; Eli Lilly’s (LLY) David Ricks; Johnson & Johnson’s (JNJ) Alex Gorsky; Amgen’s (AMGN) Robert Bradway; Celgene’s (CELG) Mark Alles; and Stephen Ubl, head of the Pharmaceutical Research and Manufacturers of America (PhRMA) lobbying powerhouse.

Trump pressed the bigwigs to bring down drug prices, which he described as “astronomical.”

“We have to get prices down for a lot of reasons,” he said. “We have no choice, for Medicare and Medicaid.”

Click hereto subscribe to Brainstorm Health Daily, our brand new newsletter about health innovations.

He went on to insist that drug makers should bring manufacturing and production, much of which is done in countries like India and China, back to the United States. In exchange, Trump asserted that he would work to remove burdensome regulations, appoint an FDA director who will focus on speeding up drug approvals, and reduce the American corporate tax burden.

While several of the present CEOs responded optimistically to the meeting – praising the deregulation and tax reduction components in particular – and many of their companies’ shares rose on hopes that Trump won’t be as antagonistic toward drug makers as his recent comments that they’re “getting away with murder” on prices would suggest, don’t count on the wish list to come true. Here’s why.

Drug prices

There’s been a recent trend in biopharma where some companies, led by Allergan (AGN) CEO Brent Saunders’ new “social contract” with patients, are voluntarily pledging to limit drug price hikes and being more transparent about which products have seen price increases. But there’s more than meets the eye going on here.

The most outrageous price hikes – the ones that have drawn the most public attention – number in the 1,000%-plus range, have been imposed on therapies for vulnerable and niche populations, or both. However, it’s far simpler to do consistent, smaller price hikes on drugs used by a far greater number of people in order to make up for revenue gaps. These increases look far more reasonable than Martin Shkreli or Valeant-like shenanigans. But they add up to a pretty big chunk of change that can still put the squeeze on insurers, patients, and the broader health system.

Which brings us to the price increase-limiting pledges. Saunders has openly argued that pharma can head off more stringent drug price regulation in the U.S. (such as Trump’s suggestions of competitive bidding and direct negotiations in Medicare) by self-policing. The companies signing on to this technique have sworn annual hikes on branded products that remain in the single digits.

The question is: Why is a 9% price hike on an existing therapy reasonable, other than by comparison to far more outlandish price gouging? Inflation certainly isn’t anywhere near that high; the chemical compositions of the drugs themselves aren’t changing; existing therapies aren’t magically becoming more effective on a year-over-year basis.

So it’s not hard to imagine a scenario where Trump is mollified by companies swearing that they’re acting responsibly when, really, they’re mostly just redirecting how they conduct their price hikes. And the tactic isn’t all that surprising: big pharma’s return on R&D investments has been plummeting over the last decade, and price increases are an easy way to bolster companies’ bottom lines.

At the end of the day, drug makers are allowed to price their products however they want to in the U.S. Barring some of the regulatory reforms that Trump has previously proposed but have an extremely rocky path through a GOP-controlled Congress, it’s difficult to see the more subtle price hike dynamic change. (One possible exception: Novartis chief Joe Jimenez’s idea for tying drug prices to their demonstrated effects on health – a tactic that an increasing number of insurers are trying out.)

Domestic manufacturing

Trump’s advocacy for bringing wide swaths of pharmaceutical manufacturing back to the U.S. is even less likely to come to fruition for a number of reasons.

For one, big pharma’s supply chain is a global enterprise with global ambitions, and manufacturing is cheaper in countries like India and China. That’s why such a huge share of finished medications in the U.S. stem from outside the country (and the number’s even higher for generic therapies).

Furthermore, having these manufacturing footprints in emerging markets is tactically smart for drug makers that are trying to expand their presence in these countries, where a growing number of residents will be able to afford their treatments. Research and initial development, on the other hand, will always have a robust presence in the U.S. thanks to the plethora of academic and biopharma hubs here.

Speeding drug approvals

Of all the items Trump addressed (possibly with the exception of corporate tax reform), this has the best chance of becoming a reality. But the president’s own executive actions in recent days could make it a lot harder to pull off in a safe, effective manner.

Getting more therapies to the finish line is controversial among some scientists who worry that lackluster treatments will make it to the market. But it’s widely supported by lawmakers on both sides of the aisle who have faced intense lobbying campaigns by patient groups and the biopharma industry. That’s why the 21st Century Cures Act, which aims to streamline the drug approval process, was overwhelmingly approved by Congress last year and signed into law by President Barack Obama.

But actually implementing the massive FDA overhaul will require many new regulations, rules, and guidance from federal agencies. And that could hit a buzzsaw given Trump’s recent executive actions ordering a government hiring freeze and requiring agencies to nix two old regulations for every new one they propose.

It’s unclear how the FDA will go about honoring that regulations order on a practical level, especially as it gears up for big changes to the drug approval process. And the hiring freeze will make matters even more difficult seeing as there are currently 1,000 vacancies at the FDA, with many of them in the critical Center for Drug Evaluation and Research (CDER). (The Cures Act actually also called for a hiring push at the agency to help implement its provisions.)

A number of lawmakers have recently sent letters to Trump asking him how the freeze might hamper the FDA’s mission. “A hiring freeze at the FDA would conflict with and do significant damage to these bipartisan efforts to fill vacant positions and expand the scientific and technical workforce needed for a robust review of drugs and medical devices,” wrote Massachusetts Sen. Elizabeth Warren. “Patients and their families can’t freeze the progress of a disease while the FDA waits to fill critical positions.”

About the Author
By Sy Mukherjee
See full bioRight Arrow Button Icon

Latest in Health

HealthAffordable Care Act (ACA)
A Wisconsin couple was paying $2 a month for an ACA health plan. But as subsidies expire, it’s soaring to $1,600, forcing them to downgrade
By Ali Swenson and The Associated PressDecember 13, 2025
4 hours ago
Julian Braithwaite is the Director General of the International Alliance for Responsible Drinking
CommentaryProductivity
Gen Z is drinking 20% less than Millennials. Productivity is rising. Coincidence? Not quite
By Julian BraithwaiteDecember 13, 2025
5 hours ago
Nicholas Thompson
C-SuiteBook Excerpt
I took over one of the most prestigious media firms while training for an ultramarathon. Here’s what I learned becoming CEO of The Atlantic
By Nicholas ThompsonDecember 13, 2025
8 hours ago
Healthmeal delivery
Factor Meals Review 2025: Tester Approved
By Christina SnyderDecember 12, 2025
22 hours ago
Donald Trump
HealthHealth Insurance
‘Tragedy in the making’: Top healthcare exec on why insurance will spike to subsidize a tax cut to millionaires and billionaires
By Nick LichtenbergDecember 12, 2025
23 hours ago
HelloFresh meal delivery service.
Healthmeal delivery
HelloFresh Review : We Tasted Everything so You Don’t Have To
By Christina SnyderDecember 12, 2025
1 day ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
1 day ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
22 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
24 hours ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.