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The Maker of Camel Cigarettes Has Reportedly Rejected a $47B Takeover Offer

November 15, 2016, 9:49 AM UTC
Reynolds Said to Aim for July Lorillard Deal as Talks Continue
Packs of Reynolds American Inc. Camel and Lorillard Inc. Newport brand cigarettes are arranged for a photograph in Shelbyville, Kentucky, U.S. on Tuesday, July 8, 2014. Reynolds American Inc. is aiming to get a deal done to buy rival Lorillard Inc. by the end of the month, as the two companies pursue what has been an elusive agreement to combine the second- and third-largest tobacco producers in the U.S., people with knowledge of the matter said. Photographer: Luke Sharrett/Bloomberg via Getty Images
Photograph by Luke Sharrett — Bloomberg via Getty Images

U.S. cigarette maker Reynolds American is seeking a higher price from British American Tobacco after rejecting its $47 billion takeover offer, a source familiar with the situation told Reuters.

Last month, British American Tobacco (BTI), which already owns 42% of Reynolds American (RAI), offered to buy the remaining shares of the maker of Camel and Newport cigarettes to create the world’s biggest listed tobacco company.

“We thought it was a possibility, so it’s not too surprising,” Morningstar analyst Adam Fleck said in an email.

“Depending on how another offer from BATS could be structured, there’s a bit of a circular argument here for the value of RAI,” Fleck said.

The companies are still in talks and BAT is willing to increase the price slightly, Bloomberg said, citing people familiar with the matter.

Altria controls 51% of the U.S. market and Reynolds 34%. Analysts estimate the Reynolds’ acquisition would make the United States account for about 40% of BAT sales and 50% of its profits.


BAT’s cash-and-stock offer would mark the return of the company to the lucrative and highly regulated U.S. market after a 12-year absence, making it the only tobacco giant with a leading presence in the American and international markets.

Some analysts have predicted that the deal could encourage current market leader Philip Morris International (PM) to reunite with its U.S. affiliate Altria (MO), reversing a 2008 spin-off of the international business.

Both Reynolds American and BAT declined to comment.

Bloomberg was the first to report on Reynolds’ rejection.

Reynolds American had a market capitalization of about $76 billion as of Monday’s close of $53.05. The company’s stock had risen nearly 15% this year.