• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechDonald Trump

How Seeing Other Opinions on Social Media Can Change Minds

By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
November 8, 2016, 4:51 PM ET
Saturday Night Live - Season 42
NBC NBCU Photo Bank — Getty Images

If you spend enough time on social networks like Facebook and Twitter, it’s easy to convince yourself that both are just giant echo chambers where users with specific political views talk to each other and different viewpoints are ignored.

But new research suggests that’s not always the case.

According to a recent study by the Pew Research Center, a non-partisan think tank located in Washington, D.C., being exposed to differing views via social media can actually cause people to rethink how they view a political issue. Not always, but sometimes.

The Pew study found that 20% of those surveyed said that they had modified their stance on a social or political issue because of something they saw on social media, and 17% said that viewpoints they encountered through social media had changed their views about a specific candidate.

Democrats were a little more likely than Republicans to say they had modified their views as a result of something they saw on social media, the study said.

Get Data Sheet, Fortune’s technology newsletter.

The Pew Center’s researchers didn’t just ask this question. They also asked respondents to give them examples of specific times that such a change had occurred and why. According to their report, in most cases the viewpoints these users were exposed to changed their stance in a negative way.

For example, respondents who admitted that they had changed their minds about Democratic presidential nominee Hillary Clinton were more than three times as likely to say that their opinions had grown more negative than more positive. Said one survey taker:

I thought Donald Trump was leaning one way on an issue and a friend posted something that was opposite of what I believe. This caused me to think less of him than I once I did.

Those who mentioned that they had changed their opinion of Donald Trump based on social media posts, meanwhile, were almost five times more likely to have changed it in a negative direction rather than a positive one. Almost 20% said it became more negative, while just 4% said it became more positive.

20% of social media users say they’ve modified their stance on an political issue because of social media material: https://t.co/5lgNNQzVqY pic.twitter.com/znGplTQynA

— Pew Research Fact Tank (@FactTank) November 7, 2016

Although the election and the current candidates were a big source of changes, the Pew Center also said that some respondents changed their minds about broader social issues as well.

Donald Trump outsmarted Hillary when it comes to earned media. Watch:

Almost 14% of those who said they had changed their views on a social question mentioned racial issues such as police brutality and the Black Lives Matter movement. Several users who said they were initially skeptical of such issues reported that they had changed their minds. Said one:

I’m white. Initially, I saw nothing wrong with saying ‘All lives matter’ – because all lives do matter. Through social media I’ve seen many explanations of why that statement is actually dismissive of the current problem of black lives seeming to matter less than others.

While these kinds of cases are encouraging, the researchers at Pew noted that the vast majority of social media users—approximately 82%—said they have never changed their views about a candidate based on what they saw someone else say, and 79% have never changed their views on a social issue.

About the Author
By Mathew Ingram
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Arts & EntertainmentMovies
‘Project Hail Mary’ becomes Amazon’s highest-grossing film debut
By Thomas Buckley and BloombergMarch 22, 2026
51 minutes ago
AIElon Musk
Musk says Tesla, SpaceX, xAI chip project to kick off in Texas
By Kara Carlson, Loren Grush and BloombergMarch 22, 2026
58 minutes ago
Arts & Entertainmentart
Banksy may have been identified, but his mystery has long been part of his art’s value, and a fan says it’s like finding out Santa Claus isn’t real
By Laurie Kellman and The Associated PressMarch 22, 2026
8 hours ago
Startups & VentureDefense
A turning point at the Pentagon: Anduril’s new mega‑deal rewrites the rules for Silicon Valley—and raises new risks
By Jessica MathewsMarch 22, 2026
11 hours ago
gen z
CommentaryGen Z
Gen Z is using ChatGPT to practice salary negotiations and tough conversations before they happen
By Phillip MillerMarch 22, 2026
12 hours ago
AIthe future of work
AI may be helping more people start their own businesses, but without many employees
By Marco Quiroz-GutierrezMarch 22, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.