• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailLego

LEGO Makes One Fan’s Dream Come True with Beatles’ Yellow Submarine Set

By
Madeline Farber
Madeline Farber
Down Arrow Button Icon
By
Madeline Farber
Madeline Farber
Down Arrow Button Icon
October 13, 2016, 10:15 AM ET
LEGO’s version of The Beatles’ Yellow Submarine features mini figures of the band members and “loads of cool, authentic details.”
Photo by vn-duong.doan—LEGO

Starting Nov. 1, you’ll be able to find John Lennon, Paul McCartney, George Harrison, Ringo Starr, and their famous yellow submarine in a Lego store near you.

Lego announced its set of the Beatles’ Yellow Submarine Wednesday—a set that comes with over 550 pieces to construct all four band members, the submarine, and more, according to Lego.

The project came to life after one fan pitched the idea to the company via Lego Ideas, the toy company’s ideas section. The 1968 animated film Yellow Submarine inspired the creation, according to the site.

Looking for a gift for someone who likes Legos and The Beatles? You're welcome! https://t.co/pZUOVbZGrspic.twitter.com/NqTJaKIoit

— Tim Berkesch (@berkesch) October 12, 2016

The set is going for about $60, and the mini figures of the band members feature the same hairstyles, outfits, and accessories that were seen in the movie.

Kevin Szeto, the set’s initial designer, said his inspiration came from being an amateur musician and songwriter who has always been “drawn to the music of The Beatles.”

Next stop, Penny Lane! Introducing John, Paul, George, Ringo and their iconic Yellow Submarine in #LEGO form on November 1st. pic.twitter.com/ivwZ82FfMV

— LEGO (@LEGO_Group) October 12, 2016

“The creation of the Yellow Submarine model was really my way of showing my affection for The Beatles, as well as trying to pay a small tribute to The Beatles phenomenon,” Szeto said. “The Yellow Submarine is bright, fun, and colorful, which also made it a good subject to translate into Lego form.”

Justin Ramsden, the Lego designer who refined the original model, said that seeing the Beatles in Lego form “is a dream come true.”

“I€ watched€ the€ film€ when€ I€ was€ younger€ and€ was €really €inspired€ by €how €it €oozed€ so€ much€ imagination€—comparable€ to€ how€ I€ view€ Lego€ elements,” Ramsden added. “€I’m €also €a €massive €fan €of €The€ Beatles ˆ€having €grown€ up€ with €their €music€ all€ my €life ˆ€so €to €see €The €Beatles €in €Lego €form €is€ a €dream €come €true.”

The Yellow Submarine set will be available for sale at Lego Stores, shop.lego.com, and select other retailers next month.

About the Author
By Madeline Farber
See full bioRight Arrow Button Icon

Latest in Retail

millennial
CommentaryConsumer Spending
Meet the 2025 holiday white whale: the millennial dad spending $500+ per kid
By Phillip GoerickeDecember 12, 2025
10 hours ago
McDonald
RetailRetail
Lululemon CEO Calvin McDonald to step down as quarterly profit dips 13%
By Anne D'Innocenzio and The Associated PressDecember 12, 2025
11 hours ago
Sarandos
CommentaryAntitrust
Netflix, Warner, Paramount and antitrust: Entertainment megadeal’s outcome must follow the evidence, not politics or fear of integration
By Satya MararDecember 12, 2025
11 hours ago
InvestingMarkets
Retail investors drive stocks to a pre-Christmas all-time high—and Wall Street sees a moment to sell
By Jim EdwardsDecember 12, 2025
12 hours ago
Five panelists seated; two women and five men.
AIBrainstorm AI
The race to deploy an AI workforce faces one important trust gap: What happens when an agent goes rogue?
By Amanda GerutDecember 11, 2025
1 day ago
Oreo
RetailFood and drink
Zero-sugar Oreos headed to America for first time
By Dee-Ann Durbin and The Associated PressDecember 11, 2025
1 day ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
13 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
1 day ago
placeholder alt text
Arts & Entertainment
'We're not just going to want to be fed AI slop for 16 hours a day': Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
By Nick LichtenbergDecember 11, 2025
1 day ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
9 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
16 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.