All About Taylor Swift’s ‘Multi-Year’ Deal with AT&T

October 4, 2016, 4:59 PM UTC
Taylor Swift The 1989 World Tour Live In Los Angeles - Night 4
Photo by Christopher Polk—Getty Images for TAS

The NFL will have Lady Gaga in Houston for the Super Bowl this year, but AT&T has landed Taylor Swift.

Swift will headline an event in Houston on the night before the Super Bowl in February as part of a new multi-year deal the 10-time Grammy winner signed with AT&T. (Fellow pop star Lady Gaga will headline the 2017 Super Bowl halftime show the following night.)

The telecommunications giant said on Tuesday that it will release more details on its “exclusive multi-year, multi-faceted” relationship with Swift “in the near future. For instance, AT&T did not immediately make clear exactly how long the deal will last and what other work the “Shake It Off” singer will perform under the contract. But, for starters, Swift will be the main attraction at the AT&T-sponsored DirecTV Super Saturday Night event, which takes place in Houston the night before the big game, on Feb. 4.

AT&T said that Swift fans will be able to access tickets to the show—the 12th annual DirecTV pre-Super Bowl event—through a variety of AT&T promotions and marketing campaigns. This year will mark Swift’s first appearance at the annual DirecTV event.


“We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from the event to our customers and celebrate the combination of one of the world’s biggest artists with one of the world’s biggest sporting events,” AT&T Entertainment Group CEO John Stankey said in a statement.

AT&T did not say how much Swift will make under the new deal. Swift—who topped Forbes‘ most recent list of the top-paid celebrities—previously appeared on Fortune‘s Most Powerful Women and 40 Under 40 lists following the massive success of her 2014 album, 1989.

Swift has so far stayed mum on when fans can expect a follow-up album, but there is speculation that she’ll have a new album ready for release this fall, if not early-2017. That would mean the Swift-AT&T deal could include the singer performing some new material in Houston this February.