Nearly a year after launching its Moments curation feature, Twitter is following up on its initial promise to eventually open up the platform to all users.
The microblogging site announced (via a Tweet) on Wednesday that it’s rolling out a new feature that allows all Twitter users to create their own Moments, the collections of Tweets connected by common subject matter that the site first introduced in October 2015. Until recently, Twitter employees and certain publishing partners had been charged with curating the Moments section, though the company opened up the feature to a select number of brands and individual influencers last month.
In a video accompanying the Tweet announcement on Tuesday, Twitter walks users through creating customized Moments, which collect content from accounts Tweeting about that particular subject as they appear, even if the user doesn’t follow the other accounts. For now, the feature is only available in Twitter’s desktop format, but it will reportedly soon come to mobile apps.
Twitter has had trouble boosting user engagement by pushing the Moments feature in the past year, which has contributed to the company’s stock price trading at or near all-time lows at points in 2016. Twitter’s share price has received something of a boost recently amid market speculation that some major companies—namely Disney, Google, and Salesforce—could be considering an acquisition bid for the company.
