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The Broadsheet: September 28th

Good morning, Broadsheet readers! We hear Alicia Machado’s side of the “Miss Piggy” story, Meg Whitman celebrates five years at the HP helm, and Sheryl Sandberg swears Facebook isn’t controlling the news cycle. Have a fantastic Wednesday.

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EVERYONE’S TALKING

• Ad Week whirlwind. Fortune‘s Valentina Zarya has been on the Advertising Week beat for the past few days. Here’s what she’s learned: Sheryl Sandberg insists that Facebook is not a media company. Reality TV star-turned-entrepreneur Nicole Richie believes mothers should allow their daughters to see and learn from their missteps. And Kiva Wilson, a Facebook diversity partner, believes that performance reviews can be a force for good, presenting women and minorities with regular opportunities for raises and promotions.

ALSO IN THE HEADLINES

• Post-debate debate. Fallout from the first presidential debate continues to dominate the news. One big moment that seems to be gathering steam is the tale of Alicia Machado, the former Miss Universe who Hillary Clinton invoked to question Donald Trump’s treatment of women. In a video released yesterday by the Clinton campaign, Machado—speaking in Spanish—recalls being called “Miss Piggy” and “Miss Housekeeping” by the GOP nominee. She says she developed an eating disorder and was never paid for the work she did to promote the pageant. Trump, for his part, defended his treatment of Machado, saying the contestant was “impossible” and saying that her weight gain was “a real problem.” He did not, incidentally, refute the name-calling charges.

Smile! Remember male pundits telling Clinton to “smile” during the Democratic convention? This time they decided her smile was the problem (it was “condescending,” apparently). Is there any facial expression women are allowed? Fortune

• Happy anniversary! On the five year anniversary of Meg Whitman’s appointment as CEO of Hewlett-Packard, Fortune‘s Barb Darrow takes a look back at what the chief has accomplished during her tenure—and quizzes Whitman about what she might do next. Fortune

• Working 100. Working Mother‘s list of the 100 best companies for, well, working mothers is out. See who made the cut.  Working Mother

• Downing Street to downloads. Fortune‘s Madeline Farber talks to former U.K. First Lady Cherie Blair about her foundation’s latest initiative—an app designed to put business tools into the hands of female entrepreneurs in the developing world. Fortune

• That’s rich. A new study from the London School of Economics finds that women account for less than a third of the wealthiest 10% of society—and less than a quarter of the wealthiest 1%.  Thomson Reuters Foundation

IN CASE YOU MISSED IT

• Candy crush. Dylan Lauren, creator of Dylan’s Candy Bar, talks about why she’s expanded the brand from sweets to baby products, dolls, lingerie, jewelry, handbags, and much more. Fortune

• #OurVoteCounts. More than 60 women’s media brands are coming together to encourage their readers to register to vote. WWD

• Dope queen onscreen. Podcaster and former Daily Show correspondent Jessica Williams will star in a new film from writer-director Jim Strouse. The Hollywood Reporter

• Super news. This Halloween, for the first time ever, more U.S. kids will dress up as superheroes than princesses. Bloomberg

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ON MY RADAR

Senators ask Marissa Mayer for more information about the Yahoo hack  Fortune

The debate—or the mansplaining Olympics  Washington Post

Social media got you down? Be more like Beyoncé New York Times

Modern Family will be first show to feature a transgender child actor  Time

QUOTE

I genuinely don’t believe that mistakes are truly mistakes—I know, it’s very 1972 and crunchy. But anything that I’ve perceived to be a mistake has invariably, at some point down the line, given rise to something else wonderful.

actress Minnie Driver