• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

1

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
MPWMost Powerful Women

Sheryl Sandberg: Facebook ‘Definitely’ Doesn’t Control the Media

By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
September 27, 2016, 4:11 PM ET
Facebook's Chief Operating Officer Sheryl Sandberg Speaks At The American Enterprise Institute In D.C.
Photograph by Allison Shelley—Getty Images
Add Fortune on Google for similar content.

No, Facebook isn’t trying to brainwash you—at least not according to Sheryl Sandberg.

Speaking on a panel at New York Advertising Week on Tuesday afternoon, the Facebook (FB) COO said the social media giant “definitely” doesn’t control the news cycle.

“One of the theories out there is that we are controlling the news,” said Sandberg. “We’re not a media company, we don’t have an editorial team deciding what’s on the front page. Our algorithms determine that based on the connections you have.”

The power that the social media platform has to direct a conversation was demonstrated earlier this month when it removed a Pulitzer Prize-winning photo of a naked girl fleeing a napalm attack in Vietnam in 1972. The decision to take down the photo was related to the platform’s rules against nudity, but nonetheless infuriated users around the world, who saw it as tantamount to curbing free speech.

Subscribe to the Broadsheet, Fortune’s daily newsletter on the world’s most powerful women.

Norwegian Prime Minister Erna Solberg wrote an open letter to Facebook, writing: “What Facebook does by removing images of this kind, good as the intentions may be, is to edit our common history.”

Sandberg responded to the PM with her own letter, apologizing for the oversight and promising to look more closely at how it polices content. “Even with clear standards, screening millions of posts on a case-by-case basis every week is challenging,” the COO wrote. ”Nonetheless, we intend to do better. We are committed to listening to our community and evolving. Thank you for helping us get this right.”

The social network has also been accused of editing trending news topics. Facebook workers reportedly suppressed news stories of interest to conservative readers from the social network’s influential “trending” news section. The network subsequently got rid of the editors who wrote news item descriptions.

Aside from its editorial policies, Facebook has been criticized for the way in which newsfeeds encourage users to hear limited points of view. “People worry about what they call social bubbles. Because Facebook is a social media platform, they worry about only hearing one point of view,” said Sandberg on Tuesday.

The effect was demonstrated earlier this year by the Wall Street Journal, which created a graphic called “Blue Feed, Red Feed” to demonstrate the differences in the kinds of content different users are exposed to based on their political affiliations. “Facebook’s role in providing Americans with political news has never been stronger—or more controversial. Scholars worry that the social network can create ‘echo chambers,’ where users see posts only from like-minded friends and media sources,” the Journal wrote in an accompanying piece.

Yet the idea that the social network is causing people to be more limited in their media consumptions them is misguided, said Sandberg. “What Facebook does is give you the ability to hear from more people,” she said, noting that before social media, people would have access to a much smaller network of people and media outlets.

About the Author
By Valentina Zarya
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

‘We are in agony’: Today Show host Savannah Guthrie begs public for help as reports surface her missing 84-year-old mom might be dead
North AmericaMedia
‘We are in agony’: Today Show host Savannah Guthrie begs public for help as reports surface her missing 84-year-old mom might be dead
By The Associated PressJune 24, 2026
9 hours ago
rp
CommentaryLaw
Cooley CEO: Big Law won’t survive if it treats AI as just an efficiency tool
By Rachel ProffittJune 23, 2026
2 days ago
astronaut
Commentaryspace
NASA just named an all-male crew for ‘Artemis III’: what’s a woman to do?
By Savanah F.S. Bray, PhDJune 22, 2026
3 days ago
gg
PoliticsElections
‘People are tired of hearing what government can’t do’: Democratic Socialists surge nationwide
By Matt Brown and The Associated PressJune 20, 2026
5 days ago
With the exits of Apple’s Tim Cook and Dow’s Jim Fitterling, the Fortune 500 is losing two groundbreaking gay CEOs—leaving just one 
C-SuiteLeadership
With the exits of Apple’s Tim Cook and Dow’s Jim Fitterling, the Fortune 500 is losing two groundbreaking gay CEOs—leaving just one 
By Phil WahbaJune 20, 2026
5 days ago
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
MPWSports
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
By Emma HinchliffeJune 19, 2026
6 days ago

Most Popular

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
24 hours ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
24 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
16 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
17 hours ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.