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Netflix Is Having a Hard Time Expanding to China

September 20, 2016, 3:51 PM UTC
Latest Consumer Technology Products On Display At CES 2016
Netflix CEO Reed Hastings delivers a keynote address at CES 2016 at The Venetian Las Vegas on January 6, 2016 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 9 and is expected to feature 3,600 exhibitors showing off their latest products and services to more than 150,000 attendees.
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Netflix (NFLX) has made no progress in its plan to enter the potentially lucrative Chinese market as it needs to obtain a government license, its chief executive officer Reed Hastings said on Tuesday.

The video streaming service is seeking to grow its subscriber base abroad to counter slowing growth in its home market of the U.S.

The producer of popular TV series such as Narcos and House of Cards has recently entered countries such as Turkey and Poland, but remains absent in the world’s most populous country.


Content providers in China face stringent regulations and censorship challenges.

Asked whether Netflix had made any progress in entering China, Hastings told reporters: “No … we are continuing to work on it. Same (problem) it has always been—government permissions, we got to get a specific license in China.”

Hastings said he could not give a specific timeframe for Chinese market entry.