• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipraceAhead

raceAhead: Why Mark Zuckerberg Went to Nigeria

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
September 8, 2016, 2:20 PM ET

Last week, Mark Zuckerberg spent two days in Lagos, Nigeria, stopping first to visit the Co-Creation Hub, a tech “pre-incubator” that supports a wide variety of start-ups and social entrepreneurs. (I spent the better part of a day at the Co-Creation Hub last year, while reporting this story on Bono’s One Campaign. It’s an incredible epicenter of potential and talent.)

Next, he hoofed it across town through the legendary Lagos traffic to Andela, a talent accelerator which recently closed a $24 million Series B funding round lead by the Chan Zuckerberg Initiative, the fund established by Zuckerberg and his wife, Dr. Priscilla Chan.

All in all, a potentially transformational visit for both Zuckerberg and Nigeria.

As pointed out by both Quartz Africa and Techpoint, a wonderful Nigerian tech blog, Zuckerberg’s decision to visit – and invest in – Nigeria, as opposed to some other African countries with more established tech hubs and better infrastructure, may have been influenced by the high-ranking Nigerian executives who work at Facebook.

There are some 15 of them, and they’ve been doing some pretty important stuff:

“Among the most prominent are Emeka Afigbo, who handles strategic product partnerships for Facebook in sub-Saharan Africa and Ime Archibong, Facebook’s director of strategic partnerships. Back in May, Archibong and Afigbo led a Facebook delegation to launch the company’s Free Basics—a service that aims to help more people access the internet at no cost—in Nigeria. Afigbo, in particular, is said to be one of Zuckerberg’s trusted advisers on growing the company in Africa. He’s believed to have influenced Zuckerberg’s decision to back Lagos-based coder training center Andela.”

Read the entire list here.

One name immediately jumped out at me. I met Olaoluwa Okelola, a young engineer, in 2011 when I was reporting my third Facebook feature for a different business magazine. I had been pestering Facebook since 2007 to help me understand the lack of diversity in their engineering ranks, and to explain why I never got to meet any black or brown employees of any kind during my reporting trips.

And then I got to meet one.

Sure, he was from Howard University, but by way of Nigeria? I had been hoping for a whiz kid from Chicago or Newark. Hell, Greenwich, Connecticut, even. I was surprised, and not in a good way. This is not what I meant when I said diversity!

My face still burns with a hint of shame at my initial reaction.

Meeting Okelola was a revelation. Charismatic, talented and beloved by his peers, he quickly helped me move past my initial pro-American bias – which he addressed directly with kindness – to begin to think about the importance of diversity in a broader, global sense. Succeeding while black in tech did not have to be a zero-sum game, he said. There was value in everyone. By pointing out my bias, he gave me a gift.

Though I still want every whiz kid from an overlooked U.S. zip code to get their fair shot – and still plan to keep pestering the tech sector to do better – the time I spent with Okelola helped me to be a more open reporter, and able to think about diversity from more than one perspective.

And ultimately, to walk the streets of Lagos looking for ways to understand and connect, not divide and conquer.

 

On Point

Fortune's Most Powerful Women list is hereThere is always more work to do, yes. But this year's offering continues to surprise, delight and inspire. And the women of color who have made the list are part of a growing pool of talent that will shape C-Suites and corporate boards for years to come. Enjoy. Fortune

Starbucks launches a new series to encourage civic engagement
Yesterday, Starbucks launched a series of online articles, videos and podcasts called Upstanders to showcase people and ideas that are promoting social good and widespread change. The series was born from CEO Howard Schultz’s concern about a lack of civility in American discourse; he co-wrote and produced the series with Rajiv Chandrasekaran, a former senior editor of The Washington Post. It’s really worth your time.
Washington Post

Little progress in diversity in Hollywood, according to report
According to a report released yesterday by the Media, Diversity, and Social Change Initiative at USC's Annenberg School for Communication and Journalism, there has been little change in representation either in front or behind the camera in the traditional entertainment industry. Like, none. Someone clone Ava DuVernay.
NBC

MTV’s Franchesca Ramsey wants everybody to tell their own stories
Ramsey, a writer and former The Nightly Show contributor, has made a career out of using wit and satire to tackle tough issues of racism, sexism, and other social ills. In this interview, she talks about how her decision to create her own content helped her build an audience.“Platforms like YouTube really gave us the chance to create the content that we are really passionate about, and start conversations that maybe we don't already see reflected in mainstream media,” she says.
Vox

Looking for meaning in the Colin Kaepernick madness
Jason Gay, the popular Wall Street Journal columnist, offers 16 poignant thoughts on the Colin Kaepernick situation, that all boil down to the same basic sentiment: We should listen to each other more. Wherever you are on Kaep, he says, “He has shown a willingness to engage with people on the topic, whether they agree or not.” What would the world be like if we did that for each other?
Wall Street Journal

The Woke Leader

How to enhance your reputation on social media
If you’re a senior leader looking to develop rapport with millennial customers and showcase your expertise, a new survey suggests that strategic sharing on social media is a smart move. And people expect you to be there: the Global Street Fight Study, conducted by G&S Business Communications and Harris Polls, shows that the presence of senior leadership on social media is important to two-thirds of the general public and three-quarters of millennials. It’s an even smarter strategy for executives of color. Skip the cat videos, though. Register to get the whole survey.
G&S Communications

The first transgender model of color stayed hidden in plain sight
Those of a certain age remember when seeing a black face adorn a Clairol hair color box in the 1970s was radical stuff. That it was Tracey “Africa” Norman, who was also the first transgender model of color to achieve widespread success – including walking the couture catwalks of Paris - remained a secret for years. Her life is a history of oppressive social norms and extraordinary strength.
New York Magazine

How leaders lose their way and what to do about it
Berkeley psychology professor Dacher Keltner has a thoughtful piece on how the virtues that get you to the top – like sharing, openness and collaboration – tend to disappear abruptly when leadership success is achieved. This “power paradox” explains the bad behavior (and inability to impact corporate culture) that characterizes many top shelf leaders. His remedy? Cultivating self-awareness and empathy.
HBR

Quote

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo. Find new ways to see. Never expect a silver bullet. Get your hands dirty. Listen with empathy and overcommunicate with transparency. Tell your story, refusing to let others define you.
—Howard Schultz
About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Intuit was an AI pioneer. Why its stock became a SaaSpocalypse casualty
InvestingSoftware
Intuit was an AI pioneer. Why its stock became a SaaSpocalypse casualty
By Geoff ColvinApril 12, 2026
2 hours ago
NEW YORK, NEW YORK - JULY 26: A view of Poppi drinks at #BFE (Big Flavor Energy) "poppi hour" at Azul On the Rooftop at Hotel Hugo on July 26, 2022 in New York City.
C-SuiteFood and drink
This TikTok sensation sold her startup for $2 billion. Now Pepsi is letting ‘Poppi be Poppi’
By Eva RoytburgApril 12, 2026
3 hours ago
A woman measures a little boy's height against the kitchen wall
Economyaffordability
‘Almost unmanageable’: Raising a child in the U.S. now costs more than $300,000
By Jacqueline MunisApril 12, 2026
4 hours ago
cars
EconomyAutos
‘I just keep seeing a lot of different aspects of life getting more expensive’: New car prices are up 30% over 6 years
By Alexa St. John and The Associated PressApril 12, 2026
5 hours ago
$12 billion crypto company boss says Gen Z ‘create an absurd amount of chaos’ and make him want to pull his hair out—but he’s betting on them anyway
SuccessGen Z
$12 billion crypto company boss says Gen Z ‘create an absurd amount of chaos’ and make him want to pull his hair out—but he’s betting on them anyway
By Orianna Rosa RoyleApril 12, 2026
6 hours ago
mueller
CommentaryEntrepreneurship
I grew up in a family of entrepreneurs. Here’s what I had to unlearn to build a $1 billion business
By Samuel MuellerApril 12, 2026
6 hours ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
19 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
1 day ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
1 day ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
1 day ago
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
Politics
Navy tests Hormuz blockade as expert says U.S. military prepares for round 2 and could degrade Iran's hold over the strait to a 'manageable level'
By Fortune EditorsApril 11, 2026
1 day ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.