• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGoogle

Facebook Is Building Some Fancy New 360 Video Technology

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
August 31, 2016, 1:00 PM ET
Photograph by Bloomberg via Getty Images

Last week, President Barack Obama dipped his toes into the world of virtual reality.

He starred in a short film during a recent trip to Yosemite National Park that was shot with high-end cameras that capture video in full 360 degrees. Viewers wearing virtual reality headsets could crane their necks to gawk at Yosemite’s majestic granite cliffs and tranquil meadows as if they had tagged along with the president.

It was the next best thing to being there.

President Obama’s trip was a showcase of what is possible by filming video in 360 degrees. But it’s also a reminder of how much work remains to be done before tourists are able to film their own vacations like that of President Obama by a professional VR studio for Facebook’s Oculus Rift virtual reality business.

Facebook (FB) has been a big proponent of 360-degree video (in addition to regular, old video in general), and over the past year has added several data center and video processing technologies so that it can more efficiently show 360 degree videos to users without annoying delays.

Get Data Sheet, Fortune’s technology newsletter.

By improving the technology for consumers to both watch and create videos in 360 degrees, the social network hopes to benefit by keeping its over 1 billion users more engaged and active. As of now, however, most amateur 360-degree video being shot is “super shaky and not so watchable,” said Johannes Kopf, a research scientist in Facebook’s computational photography research group.

Watching one of these shaky 360 videos using a headset can be disorienting and can even cause people with sensitive stomachs to feel queasy, Kopf explained. To deal with these wobbly videos, Facebook built a new algorithm that Kopf said can automatically improve amateur videos by removing some of the unwanted unsteadiness that is typical when non-professionals film using a camera in their untrained hands.

The algorithm is part of what’s known as electronic image stabilization, a type of video processing that can help smooth the jerkiness in videos even when filmed in an unsteady environment, like from a dirt bike cruising down a bumpy trail.

Currently, many different automatic video stabilization tools are available for standard, flat video, but there are not many designed for 360 video. Companies like VideoStitch and Mettle as well as academic researchers have all been working on ways to smooth bumpy 360 videos, but the technology is not yet widespread.

Unlike some video technology companies, Facebook does not want to sell video-processing software to consumers. Instead, it wants to bundle its homegrown 360-degree video smoothing technology into its social networking service so that when users upload videos, the stabilization technology works automatically behind the scenes to remove some of the jittery imagery, Kopf explained.

Facebook’s video stabilization tool involves slicing a video into chunks, or key frames. The engineers used an existing image tracking technology to pinpoint specific objects within a video, which allows them to keep track of those objects in the film over time.

So in the case of a 360-degree video of a yellow ball filmed with shaky hands, Kopf said, Facebook can lock onto that ball and keep track of its original position.

As the film progresses and the ball starts moving away from its center position of the image because of poor camera work, the algorithm can essentially rotate each key frame so that the ball magically appears in the same spot in every frame. Once the key frames are rotated, the algorithm can then re-orient all the other video frames in relation to the stabilized key frames, which helps if there happens to be multiple balls in the scene.

“It’s like a balance, you can’t smooth them out all at once,” said Kopf. “Different parts of the scene might be moving in slightly different ways, and by having more localized information you can smooth them out as well.”

The algorithm can also slightly deform each frame as well, so that in the case of an extreme wobbles the actual frame gets a little tweaked to conform to where the ball should be. Once stabilized, the film should appear less amateurish than before and less nauseating of an experience.

Kopf and his team started working on the technology in January and is still testing and improving it. Facebook hasn’t decided when to actually start rolling it out to all of its users.

For more about Facebook, watch:

Smoothing out 360-degree videos has a couple benefits to Facebook, Kopf said. For one, smoothing out the shaking makes it easier to shrink the video for storage and for streaming, which eases the burden on Facebook’s data centers and makes it faster for users to upload.

The smoother videos also makes it easier for people to create time-lapse scenes. For example, someone filming themselves on a scenic 15 minute car ride can speed up the clip so it’s shorter and easier to follow, he explained.

“The 360 and VR space is really developing and we are seeing now more consumer content,” said Kopf. “There’s some interesting work to be done to make the creation of this content easier and able to share a moment, which is really powerful.”

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

NewslettersCIO Intelligence
Inside tractor maker CNH’s push to bring more artificial intelligence to the farm
By John KellDecember 10, 2025
1 hour ago
NewslettersTerm Sheet
5 VCs sounds off on the AI question du jour
By Amanda GerutDecember 10, 2025
2 hours ago
Databricks co-founder and CEO Ali Ghodsi (right) with Fortune editorial director Andrew Nusca at Fortune Brainstorm AI 2025 in San Francisco. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
How Databricks could achieve a trillion-dollar valuation
By Andrew NuscaDecember 10, 2025
3 hours ago
Zhenghua Yang
SuccessSmall Business
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 hours ago
AsiaCoupang
Coupang CEO resigns over historic South Korean data breach
By Yoolim Lee and BloombergDecember 10, 2025
5 hours ago
AIpalantir
New contract shows Palantir is working on a tech platform for another federal agency that works with ICE
By Jessica MathewsDecember 9, 2025
12 hours ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
16 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
17 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
4 days ago
placeholder alt text
Success
Craigslist founder signs the Giving Pledge, and his fortune will go to military families, fighting cyberattacks—and a pigeon rescue
By Sydney LakeDecember 8, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.