• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechThe Mobile Executive

Here’s When Apple Is Officially Holding Its Next Big Event

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
August 29, 2016, 12:33 PM ET
Apple will hold its special iPhone event on Sept. 7.
Apple

At long last, we have a date for when Apple is expected to unveil its next iPhone.

The tech giant sent out invites on Monday to its highly anticipated press event, scheduled for September 7 at 10 a.m. PT at the Bill Graham Civic Auditorium in San Francisco.

The event, which had been rumored for the last several months, is expected to showcase a new iPhone, perhaps known as the iPhone 7. Other rumors have hinted Apple could unveil a new Apple Watch and perhaps new versions of its iPad.

Characteristically, Apple’s (AAPL) invite sheds little light on the company’s plans. The invite’s caption only reads “See you on the 7th” and the design itself, which depicts what appears a blurry top to Apple’s logo, does little to tell users what to expect.

However, the company holding the event on Sept. 7 and informing users can expect to see Apple “on the 7th,” suggests the next iPhone could be called the iPhone 7 and not the iPhone 6SE as some earlier rumors had suggested.

Get Data Sheet, Fortune’s technology newsletter

Still, the notoriously secretive Apple hasn’t been able to keep a lid on the rumor mill, which continues to churn out reports that this year’s iPhone will only be a minor update. Those reports suggest that this year’s handset will come with the same 4.7- and 5.5-inch screen sizes and a slight tweak to the design that will see the iPhone’s antenna lines moved to the spine of the device, rather than across its back.

There’s also talk that the next iPhone will come with dual speaker grills, forcing Apple to eliminate the headphone jack. Audio, therefore, would be listened to with help from Bluetooth headphones.

Perhaps the biggest reported change is Apple’s possible plans to offer three versions of its next iPhone. The first two would come with updated components and same screen sizes. Another version, perhaps called “iPhone 7 Pro,” would come with a dual-lens camera on the back that would enhance picture-taking and deliver higher-quality images, according to several reports. The invite’s design showing a blurry image suggests major camera updates are coming.

However, those hoping to get a new iPhone are most interested in when it will launch. On that front, reports are a bit mixed, with one saying that it will hit store shelves on Sept. 16 and another saying Apple isn’t planning to launch its iPhones until Sept. 23. Preorders on those devices will likely begin about a week or so before the iPhone launches.

Ultimately, only Apple knows what it has planned for the future, and it isn’t saying a thing until Apple CEO Tim Cook and his fellow executives take the stage at the Bill Graham Civic Auditorium on Sept. 7.

For more about iPhone, watch:

Be sure to check back on Fortune on Sept. 7 as we cover every last detail from Apple’s big event.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
1 day ago
placeholder alt text
Success
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire's $100 million gift
By Jacqueline MunisJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
1 day ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
3 days ago

Latest in Tech

ICE
CybersecurityMilitary
Only 4 democracies have created paramilitary police squads since 1960—if you include ICE
By Erica De Bruin and The ConversationJanuary 29, 2026
1 hour ago
Claude 4 illustration
AIAnthropic
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
4 hours ago
TikTok influencer Khaby Lame sits and talks.
AISocial Media
Getting deported by Trump can’t stop top influencer Khaby Lame from notching a $975 million deal—including the rights to his AI avatar
By Jake AngeloJanuary 29, 2026
4 hours ago
NewslettersEye on AI
AI has made hacking cheap. That changes everything for business
By Sharon GoldmanJanuary 29, 2026
5 hours ago
Microsoft Chairman and Chief Executive Officer Satya Nadella (L), speaks with OpenAI Chief Executive Officer Sam Altman, who joined by video during the Microsoft Build 2025, conference in Seattle, Washington on May 19, 2025.
Big TechOpenAI
Microsoft’s $440 billion wipeout, and investors angry about OpenAI’s debt, explained
By Eva RoytburgJanuary 29, 2026
5 hours ago
AILetter from London
Struggling to remain relevant during the AI watercooler chat? Talk about your latest ‘new collar’ hire 
By Kamal AhmedJanuary 29, 2026
7 hours ago