• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & Entertainment

What Kanye Said About Ford, Disney, and Steve Jobs in His VMA Speech

By
Eliza Berman
Eliza Berman
,
TIME
TIME
, and
Michelle Toh
Michelle Toh
Down Arrow Button Icon
By
Eliza Berman
Eliza Berman
,
TIME
TIME
, and
Michelle Toh
Michelle Toh
Down Arrow Button Icon
August 28, 2016, 11:44 PM ET
2016 MTV Video Music Awards - Show
NEW YORK, NY - AUGUST 28: Kanye West speaks onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Kevin Mazur/WireImage)Kevin Mazur/WireImage

This article originally appeared on Time.com.

It was announced before Sunday night’s VMAs that Kanye West would have the floor for four minutes—and given the rapper’s willingness to court controversy, they were among the most anticipated minutes of the evening. When West took the floor Sunday night, he announced that he planned to debut a new music video—“but before I do that,” he said, “I’ma talk.”

West covered a lot of ground during the speech, ranging from the murder rate in Chicago to his idols in the business world to comments on a recent controversy with Taylor Swift (for a full explainer on their drama, see here).

He opened on a light note, though, joking that even if his “Famous” video loses to Beyoncé in the Video of the Year category, he won’t be mad because he’s “always wishing for Beyoncé to win”—a reference to the moment, at the 2009 VMAs, when the Swift-West beef first began. He went on to address the latest events in their melodrama by saying that he’s a lover of all, and that’s why he called Swift to ask permission to include a controversial reference to her, which she later denied giving full permission to use, in “Famous.”

See also: Read Kanye West’s Poem About McDonald’s

But West’s remarks took a serious turn from there, as he proceeded to recount an anecdote when a young black Chicagoan told him last year that three of his friends had been killed and wondered if he would be next. He quoted three ways in which people are kept in poverty—by taking away their esteem, their resources, and their role models—and objected to “older rich people, a.k.a. white,” telling him not to compare himself to creative and business icons like Henry Ford, Walt Disney, and Steve Jobs.

For more on Kanye West, watch Fortune’s video:

 

Before introducing his new video for “Fade,” a steamy “Flashdance”-inspired workout featuring Teyana Taylor, he acknowledged one of his idols in the audience, Puff Daddy, as well as his wife and “thought leaders” like Jaden Smith and 2 Chainz. Then, returning to the light mood with which he opened his remarks, he concluded: “Tonight, we’re here to have fun.”

About the Authors
By Eliza Berman
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon
By Michelle Toh
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

kamala
PoliticsElections
Kamala Harris says she’s ‘thinking about’ running for president again: ‘I’ll keep you posted’
By Steve Peoples, Matt Brown and The Associated PressApril 10, 2026
11 hours ago
takaichi
Arts & EntertainmentJapan
Japan’s Prime Minister welcomes Deep Purple, capping 50-year love affair with heavy metal: ‘You’re my god’
By Mari Yamaguchi and The Associated PressApril 10, 2026
12 hours ago
gen z
Arts & EntertainmentChina
Seeking to save Gen Z from foreign influence, China has quietly banned K-Pop for a full decade
By Ken Moritsugu, Juwon Park and The Associated PressApril 10, 2026
12 hours ago
Patrick Ball
SuccessCareers
‘I thought I was gonna die with it’: ‘The Pitt’ star admits his $80,000 student loan burden nearly made him quit acting and move to a remote Alaskan village
By Preston ForeApril 10, 2026
13 hours ago
Eva Longoria secretly worked as a headhunter from her soap opera dressing room for three years—because she refused to be a ‘struggling actor’
SuccessThe Promotion Playbook
Eva Longoria secretly worked as a headhunter from her soap opera dressing room for three years—because she refused to be a ‘struggling actor’
By Orianna Rosa RoyleApril 10, 2026
21 hours ago
One fan secretly recorded 10,000 concerts over 40 years. Now volunteers are racing to save the tapes before they disintegrate
Arts & EntertainmentMusic
One fan secretly recorded 10,000 concerts over 40 years. Now volunteers are racing to save the tapes before they disintegrate
By Christopher Weber and The Associated PressApril 8, 2026
2 days ago

Most Popular

A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
20 hours ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
12 hours ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.