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Why You’re Seeing So Much Anti-Trump Snark on BuzzFeed

The logo of news website BuzzFeed is seen on a computer screen in Washington on March 25, 2014.Photograph via Nicholas Kamm—AFP/Getty Images

If you’ve been noticing a higher-than-usual number of Donald Trump attack ads, it’s not just you—and it’s not him, either.

On Monday, Women Vote, the independent expenditure arm of Emily’s List, a pro-Hillary Clinton PAC, unveiled a series of native ads featuring some of the GOP nominee’s most controversial quotes on viral media site BuzzFeed, according to The Washington Post.

The first piece is a quiz called “Hey, Ladies: What Does Donald Trump Want to do to you?” that asks women variations of some of Trump’s most offensive comments about women, asking them if they are “young and beautiful piece[s] of ass,” whether they are flat-chested, and how women who have abortions should be punished.

All responses lead to an anti-Trump outcome: “We can’t afford a president who behaves that way. So make sure to shut down the most racist, sexist, hateful candidate of our lifetime!” reads the ad.


The second ad released today is a series of “greeting cards” that feature more controversial things said over the years by the real estate mogul. An engagement card opens up to “You may get AIDS by kissing,” while a Labor Day card reads “Putting a wife to work is a dangerous thing.” Each card is signed: “With love, from me & Donald.”

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The advertisements are part of a larger campaign by Women Vote to attract millennial women to Clinton’s cause.

“Younger women in particular are motivated to turn out and vote when they understand what’s at stake in the election regarding their issues and values,” said Denise Feriozzi, deputy executive director for Emily’s List to The Washington Post. “And there’s no bigger demonstration of that than Donald Trump’s statements.”

Millennials gave Clinton less than 30% of their votes in key primaries this year and very nearly caused her defeat.

The tides may be turning, however: In the latest Washington Post-ABC News survey, voters aged 29 and younger supported Clinton over Donald Trump by a 26-point margin.