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RetailDomino's Pizza

Here’s Why Domino’s Is Adding Salads to Its Menu

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Reuters
Reuters
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By
Reuters
Reuters
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August 15, 2016, 10:08 AM ET
Inside A Domino's Pizza Inc. Location As Chain Tries To Draw More Customers
An employee prepares a customer's order at a Domino's Pizza restaurant in Rantoul, Illinois, U.S., on Thursday, Oct. 8, 2015. The pizza chain has been trying to draw more customers by enabling diners to order online, with their phones or even via Twitter. Photograph by Daniel Acker — Bloomberg via Getty Images

Domino’s Pizza (DPZ) will begin selling salads nationwide on Monday through a partnership with Ready Pac Foods to broaden the appeal of its menu amid intense competition from other restaurants and retailers, including grocery stores.

The pizza delivery chain previously had offered salads at roughly one-fifth of its more than 5,000 U.S. stores.

Domino’s will begin delivering salads nationwide “because sometimes, there’s that one person who only wants a salad on pizza night,” the company said in a statement.

Domino’s will sell each of the three salads it offers for $5.99, when paired with other items from its mix and match menu. When purchased alone, the recommended price is $6.49.

Domino’s did not say how much revenue it expected from salad sales.

Ready Pac is known for its bistro bowls and salad kits, which are sold in many major grocery stores.

McDonald’s (MCD) and other fast-food chains have long offered salads to eliminate “veto” votes from diners who may not want burgers and fries.

McDonald’s in July said U.S. restaurants will raise food prices far more than supermarkets this year. Many grocery stores have been passing lower food costs on to consumers, while restaurants have been raising prices to offset the hit from minimum wage increases.

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Steve Milton is the CEO of Chain, a culinary-led pop-culture experience company founded by B.J. Novak and backed by Studio Ramsay Global.
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