Burger King’s Whopperrito Is Going Nationwide
After a successful market test, Burger King’s (BKW) latest frankenfood is about to launch all over the U.S.
The Whopperrito will roll out at participating locations as of Aug. 15. The new food item is made with the same 100% beef as the Whopper with many of the same ingredients—tomatoes, onions, lettuce, and pickles—though mayonnaise is replaced with a creamy queso sauce, and burger buns with a flour tortilla.
“We’re infusing classic American fare with Tex-Mex flare,” Alex Macedo, Burger King’s president of North American operations, said in a press release. “The Whopperrito is a new interpretation of the Tex-Mex trend in a way that only Burger King restaurants could imagine and uses the classic flame-grilled 100% beef Whopper sandwich meat to set the burger-burrito hybrid apart from other burritos out there.”
Those other burritos include menu staples from Taco Bell (PEP), which is no stranger to inventive food mashups , and Chipotle (CMG), which said in March that it was considering opening a burger restaurant. Plans became official when the company announced in late July that “Tasty Made” will open near Columbus, Ohio in a few months.
The Whopperrito is the brain child of a Burger King franchisee, and Fortune reported in June that it had been tested at locations in Pennsylvania, and Ohio. The fast-food chain says that it has since received a lot of positive feedback and social media requests from customers. It will be sold for the recommended price of $2.99, or $4.99 for a meal.
According to the company’s press release, the new menu item will only be offered for a limited time.