The opening of the pop-up Museum of Ice Cream in New York clearly has been highly anticipated. The 30,000 tickets available—at $18 a person—sold out in 5 days. For a museum—especially a new, temporary one—that’s quite a feat. So what drove all of the excitement for the museum, which opened July 29?
From walls covered with waffle cones to a pool full of (non-edible) sprinkles, the museum offers ice cream aficionados a little bit of everything. And not to mention, a truly Instagrammable locale. Mary Ellis Bunn, a 24-year-old creative strategist, told The New York Times she and her boyfriend founded the museum as a “passion project,” though the museum also has 30 corporate sponsors, including the chocolate brand Dove.
The museum closes Aug. 31. Can’t make it there in person? Check out these photos.
