• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

There’s Big Value in These Underrated Business Skills

By
Montanna Card
Montanna Card
and
The Hustle
The Hustle
Down Arrow Button Icon
By
Montanna Card
Montanna Card
and
The Hustle
The Hustle
Down Arrow Button Icon
July 26, 2016, 10:38 AM ET
Watching the business grow day by day
Shot of a group of people working in an officePhotograph by Peopleimages via Getty Images

This piece originally appeared on the Hustle.

According to entrepreneur Auren Hoffman, two skills are incredibly rare: (1) doing what you say you will do (be reliable), and (2) keeping track of yourself.

Auren, formerly the CEO at LiveRamp, has invested in 70+ companies and is the Board Chairman at Siftery.

I’ll let him take it away:

1. Doing what you tell people you will do

If you can teach your kids a useful skill that will always help them with their career, teach them to be reliable — to do what they say they will do. (It is harder than it sounds).

If you consistently do what you say you will do, you will almost certainly be someone people desire to have on their teams. It is so rare that when you work with someone who is reliable, you never ever want to work with anyone else. You will do anything to keep that person on your team.

Doing what you say you are going to do starts with setting the right expectations.

If you tell someone you will get them the deliverable by Tuesday, you need to understand that it can actually be delivered by Tuesday. If you are good, you are probably factoring in slack in case someone in corporate slows you down or your child gets sick.

If your boss wants something done Monday and you think it cannot be done until Wednesday, you need to be up-front. Because once a date is agreed to, you’re on the hook for accomplishing it.

On the less-skilled end of the job spectrum, many people cannot commit to showing up to work consistently and on time. There are many external factors in their life that make even these commitments hard to achieve.

“Do everything you can to be reliable — because there are very few people that one can rely on.”

Related: What Angel Investors Want to Know Before Investing in a Startup

2. Keep track of yourself

The corollary to being reliable is to make sure you manage yourself.

If you can manage all your tasks and deliverables without reminders, you will be treated like the golden child.

If your boss or colleagues never need to remind you about a project, deliverable, an answer to an email, etc., they will be able to take a load off their mind and be allowed to focus on other areas. And they will appreciate not having to have the uncomfortable conversation with you (“where is that item that was due yesterday?”).

This takes a lot of hard work and organization, but most people can do it.

You don’t need a PhD (or even a college degree) to be on top of everything. You just need to be organized and prioritize its importance. Of course, while most people CAN do this, most people DON’T do this — so doing it will be a huge differentiator for you.

Takeaway

If all you do is be reliable and keep track of yourself, you will be indispensable to any company.

About the Authors
By Montanna Card
See full bioRight Arrow Button Icon
By The Hustle
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
23 hours ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
2 days ago
placeholder alt text
Success
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
17 hours ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
2 days ago
placeholder alt text
Energy
Top energy expert says probability the U.S. will attack Iran soon is 75% as risk of major disruption to oil supply is priced in — 'this one is real'
By Jason MaFebruary 1, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

Economyspace
Singapore launches first space agency, joining a Southeast Asian race to tap a fast-growing space sector
By Angelica AngFebruary 2, 2026
1 hour ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Feb. 2, 2026
By Glen Luke FlanaganFebruary 2, 2026
2 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Feb. 2, 2026
By Glen Luke FlanaganFebruary 2, 2026
2 hours ago
Personal Financemortgages
Current mortgage rates report for Feb. 2, 2026
By Glen Luke FlanaganFebruary 2, 2026
2 hours ago
PoliticsDonald Trump
Kennedy Center to close for 2 years for renovations after a wave of canceled shows due to Trump adding his name to the building
By Michelle L. Price and The Associated PressFebruary 1, 2026
9 hours ago
Real EstateHousing
Trump’s plan to make housing affordable is faltering
By Katy O'Donnell and BloombergFebruary 1, 2026
9 hours ago