• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple’s Sales Tumble

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
July 26, 2016, 4:34 PM ET

(Reuters) – Apple sold more iPhones than Wall Street expected in the third quarter and forecast revenue in the current period would top many analysts’ targets, soothing fears that demand for Apple’s most important product had hit a wall.

Its shares (AAPL) rose almost 7% in after-hours trading.

The world’s most valuable publicly traded company said it sold 40.4 million iPhones in the third quarter, down 15% from the year-ago quarter but slightly more than the average analyst forecast of 40.02 million, according to research firm FactSet StreetAccount.

IPhone sales dropped for the second straight quarter, and Apple’s total revenue fell 14.6% in the fiscal third quarter, ended June 25.

Demand for Apple’s phones has waned in China, partly because of economic uncertainty there, and has also slowed in more mature markets as people tend to hold on to their phones for longer.

Apple Chief Financial Officer Luca Maestri said the company’s performance had topped his expectations in a quarter weighed down by tough foreign exchange rates and difficult comparisons with blockbuster iPhone 6 sales from the previous year.

Apple reduced channel inventory by $3.6 billion, exceeding the $2 billion expected reduction, meaning sales were better than they appeared, Maestri said.

Customer demand “was better than what is implied in our results and better than we had anticipated,” he told Reuters in an interview.

Sales of the iPhone fell last quarter for the first time since the gadget’s release in 2007, dropping 16.3%. Maestri projected the gadget’s average selling price to rise in the September quarter.

Sales of iPhones account for about two-thirds of Apple’s total sales. The iPhone lineup includes the iPhone 6S and 6S Plus, as well as the smaller and cheaper iPhone SE.

Apple’s quarterly net profit fell 27% to $7.8 billion, while revenue of $42.36 billion beat analysts’ average estimate of $42.09 billion, according to Thomson Reuters I/B/E/S.

Sales in Greater China, once touted as Apple’s next growth engine, decreased 33.1%, compared with a 112.4% growth in the year earlier quarter and a near 26% fall in the second quarter.

Investors are sensitive to any signs of trouble in China, one of the company’s largest markets by revenue.

Maestri attributed the drop to channel inventory reduction in the nation, foreign exchange headwinds and a general downturn in the Chinese economy.

“It is very clear that there are some signs of economic slowdown in China, and we will have to work through them,” he said. “We understand China well and we remain very, very optimistic about the future there.”

Apple’s services business, which includes the App Store, Apple Pay, iCloud and other services generated nearly $6 billion in revenue, up 18.9% from the previous year.

As iPhone sales level off, Apple is attempting to wring more revenue out of its existing base of users by emphasizing services such as the App Store, Apple Music, storage center iCloud and mobile wallet Apple Pay. Such services emerged as Apple’s second-largest business after the iPhone for the first time in the company’s second quarter, eclipsing gadgets such as the iPad and the Mac.

That shift in the business bodes well for Apple because gross margins on services are better than the average for the rest of the company, Maestri said.

“It’s a great business because it is recurring in nature and more linked to our installed base,” he said.

The company forecast fourth-quarter revenue of $45.5 billion to $47.5 billion, largely above Wall Street’s average estimate of $45.71 billion, according to Thomson Reuters I/B/E/S.

For more about Apple, watch:

The forecast, covering the quarter ending September, will likely include at least the first weekend of sales of the iPhone 7 range, which Apple is expected to launch in September.

Up to Tuesday’s close, Apple’s shares had fallen about 8.2% since the start of the year. Shares rose almost 7% to $103.10 in after-hours trade following publication of results.

Correction: July 26, 2016 (5 pm): An original version of this article incorrectly reported that Apple’s fourth quarter forecast was below analyst expectations. In fact, it was higher. This story was also updated with additional information throughout.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Tech

Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
7 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
7 hours ago
AIData centers
HP’s chief commercial officer predicts the future will include AI-powered PCs that don’t share data in the cloud
By Nicholas GordonDecember 7, 2025
9 hours ago
Future of WorkJamie Dimon
Jamie Dimon says even though AI will eliminate some jobs ‘maybe one day we’ll be working less hard but having wonderful lives’
By Jason MaDecember 7, 2025
13 hours ago
CryptoCryptocurrency
So much of crypto is not even real—but that’s starting to change
By Pete Najarian and Joe BruzzesiDecember 7, 2025
18 hours ago
Elon Musk
Big TechSpaceX
SpaceX to offer insider shares at record-setting $800 billion valuation
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 6, 2025
1 day ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
16 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.