Google and Emoji Authorities Put Gender Equality on the Fast Track
The Unicode Consortium said on Thursday that it would shake things up with urgency. Until now, many emoji have been depicted as men—police officers, for example—while the female characters have been highly stereotyped in other roles, such as hairdressers.
By the end of this year, there will be 11 professions with new emoji for both men and women across a variety of skin tones. These include farmers, welders, mechanics, health workers, scientists, coders, business workers, chefs, students, teachers, and rock stars.
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The Unicode Consortium is a non-profit organization comprised of members from the various companies that may end up incorporating emoji into their products, such as Apple (AAPL), Microsoft (MSFT), IBM (IBM), and Google. Unicode standardizes the strings of characters that various messaging apps and computer programs turn into little pictures so that an emoji created in one app will still mean the same thing when it shows up in another.
While it has been working on completing “gender pairs” for some time (for example, adding a prince option to a princess), the Consortium tends to work quite slowly. The next set of new additions to be included in Unicode 10.0 isn’t scheduled to be finalized until the fourth quarter of this year and then rolled out in June 2017.
Thus, to push gender-balanced emoji out to the masses more quickly, the Consortium decided to use a mechanism that combines existing emoji into new pictures rather than creating entirely new emoji. The same mechanism is already used to display diverse family groupings, for example.
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That means the makers of your favorite messaging apps could start designing new female and male welders, surfers, and so on, and then roll them out by the end of 2016.
“We hope these updates help make emoji just a little more representative of the millions of people around the [world] who use them,” wrote Nicole Bleuel, marketing lead and diversity champion for Google’s Emoji team in a blog post on Friday. And instead of writing out “world,” Bleuel used its emoji representation instead.