• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechMobile Executive

How BlackBerry Plans to Make Its Devices Business Profitable Again

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
June 22, 2016, 12:06 PM ET
Blackberry CEO Chen poses for a portrait in Toronto
Blackberry CEO John Chen poses for a portrait in Toronto March 26, 2014. BlackBerry Ltd reported a smaller-than-expected loss on March 28, 2014 as new chief executive John Chen slashed costs, but a 64 percent drop in revenue underscored the challenge he faces in turning around the struggling smartphone maker. The Canadian company, which has lost most of the smartphone market to Apple Inc's iPhone and gadgets powered by Google Inc's Android operating system, has laid off thousands and agreed to sell most of its real estate. Chen said he expects to be cash flow positive or neutral by the end of the current fiscal year, which runs to early March 2015. He does not expect to turn a profit until sometime in the following fiscal year. Picture taken March 26, 2014. REUTERS/Mark Blinch (CANADA - Tags: BUSINESS SCIENCE TECHNOLOGY HEADSHOT) - RTR3J0YIPhotograph by Mark Blinch—Reuters

BlackBerry’s top priority for this year is making its devices business profitable, its chief executive said on Wednesday, even as it weighs the future of its hardware operation.

“The device business must be profitable, because we don’t want to run a business that drags onto the bottom line,” Chief Executive John Chen told investors at the company’s annual meeting. “We’ve got to get there this year.”

BlackBerry (BBRY), once the smartphone market leader before being displaced by Apple (AAPL) and competitors run on Alphabet’s (GOOGL) Android platform, has been working to reposition itself as a software and service provider with a focus on device management for large organizations.

Get Data Sheet, Fortune’s technology newsletter.

Chen took up the CEO role in late 2013 with a reputation as a turnaround artist. But the company’s stock has only gained modestly since then, with many investors waiting for signs the now-smaller company will be able to carve out opportunities.

The chief executive reiterated that BlackBerry wants to grow its software revenue by about 30% in the current fiscal year, which he estimates would be double what the market is growing at.

The company is also still aiming to have positive free cash flow this fiscal year, he said.

Chen and other executives and board members gave limited information about the company’s current financial performance, as it is releasing first quarter results on Thursday.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

NewslettersFortune Tech
After pulling the plug on its own robotaxis, Uber is building a fleet with Rivian
By Alexei OreskovicMarch 20, 2026
20 minutes ago
Future of WorkTech
Nvidia’s CEO says AI adoption will be gradual, but when it does hit, we may all end up making robot clothing
By Marco Quiroz-GutierrezMarch 20, 2026
1 hour ago
fabio
CommentaryLoneliness
Why my $150 million startup thinks it can solve the $406 billion loneliness problem
By Fabio BinMarch 20, 2026
2 hours ago
Man in a suit touches servers in a rack.
Investingfraud
Supermicro’s co-founder was just arrested for allegedly smuggling $2.5 billion in GPUs to China
By Amanda GerutMarch 19, 2026
8 hours ago
InnovationUber Technologies
Uber will operate its own robotaxis again—this time with Rivian’s not‑yet‑built EVs
By Jessica MathewsMarch 19, 2026
16 hours ago
AIoriginal content
The CEO of Patreon blasts AI companies for the ‘bogus excuse’ they’re using to not pay artists
By Marco Quiroz-GutierrezMarch 19, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.