• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPokémon

Pokemon Go Smartphone Game to Be Released Soon

By
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
By
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
June 16, 2016, 4:00 PM ET
Courtesy of Niantic Labs

Pokemon Go, a smartphone game for the popular Pokemon franchise, is expected to be released for iOS and Android devices by the end of July, the Wall Street Journal reported.

The game, which has been in beta testing both abroad and in the U.S., is being developed by both Nintendo’s Pokemon Company and Niantic, a company which makes augmented reality games and which is a spinoff of Google (GOOG).

The smartphone game will allow players to catch Pokemon in real time and in locations around the world, as Fortune reported last year. It also marks the first time Nintendo has developed a smartphone game for the popular franchise.

“We would work hard to let fans enjoy the game by the next month,” Tsunekazu Ishihara, chief executive of Pokémon Company said in an interview with the Journal.

 

There will also be a bluetooth device that will be sold separately and paired with the game, called the Pokemon Go Plus, which will be sold for $34.99 and allow users to play the game without opening their smartphones.

Nintendo, which owns the Pokemon franchise, has been celebrating the video game’s 20th anniversary this year.

About the Author
By Benjamin SnyderManaging Editor
LinkedIn iconTwitter icon

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Politics
Buddhist monks peace-walking from Texas to DC persist even after being run over on highway outside Houston
By The Associated PressDecember 30, 2025
3 days ago
placeholder alt text
Success
Melinda French Gates got her start at Microsoft because an IBM hiring manager told her to turn down its job offer—'It dumbfounded me'
By Emma BurleighDecember 31, 2025
2 days ago
placeholder alt text
Success
Marriott’s CEO spoke out about DEI. The next day, he had 40,000 emails from his associates
By Ashley LutzJanuary 1, 2026
19 hours ago
placeholder alt text
Startups & Venture
Trump Mobile says its first-ever smartphone is delayed, and the government shutdown is to blame
By Dave SmithDecember 31, 2025
2 days ago
placeholder alt text
Health
Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes
By Matty Merritt and Morning BrewDecember 31, 2025
2 days ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
3 days ago

Latest in Tech

AsiaIPOs
AI chip designer Biren’s shares surge 76% on debut in Hong Kong
By Sangmi Cha, Chongjing Li and BloombergJanuary 2, 2026
1 hour ago
AsiaElectric vehicles
BYD posts slowest annual sales growth in 5 years, but China’s EV giant is still set to outsell Tesla for the first time
By Angelica AngJanuary 2, 2026
2 hours ago
Bill Gates gestures
Successthe future of work
Could 2026 be the year of the 4-day workweek? Here’s what top business leaders have predicted about the shift
By Preston ForeJanuary 2, 2026
2 hours ago
Two gamer teenagers work on computers.
CybersecurityHacking
Feds are hunting teenage hacking groups like ‘Scattered Spider’ who have targeted $1 trillion worth of the Fortune 500 since 2022
By Amanda GerutJanuary 1, 2026
24 hours ago
C-SuiteLeadership Next
For CEOs in 2025, the year was all about wellness, AI adoption, and changing consumer habits
By Fortune EditorsDecember 31, 2025
2 days ago
xi
EconomyChina
Xi touts China’s AI, chip wins in triumphant New Year’s speech
By BloombergDecember 31, 2025
2 days ago