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McDonald’s Is Considering Making a Massive Change to its Beef

May 12, 2016, 7:00 PM UTC
Allergic Expectant Mother Forced To Live On Big Macs
DUDLEY, UNITED KINGDOM - UNDATED. EXCLUSIVE: A McDonald's Big Mac burger. When Suzanne Franklin fell pregnant, she was at a loss how to eat for two. She had suffered from extreme food allergies for years - and doctors warned her that pregnancy would make the allergies worse. She was allergic from everything from eggs and dairy produce to all fruit and veg - so Miss Franklin found an unusual solution. She found she wasn??t allergic to Mcdonald??s Big Macs - so she ate a Big Mac burger every day throughout her pregnancy. And any worries about her unusual diet affecting her baby??s growth were unfounded - as she has given birth to her own 10Ib2 whopper. Miss Franklin, 23, said: "All those burgers definitely didn??t do him any harm. It was the only thing I could eat safely during my pregnancy, so I just lived on them". (Photo by Worldwide Features / Barcroft Media / Getty Images)
Photo by Worldwide Features—Barcroft Media via Getty Images

McDonald’s (MCD) currently uses frozen beef to make its classic hamburgers, but it’s thinking about making a change.

The world’s largest hamburger chain is testing fresh beef in a handful of its restaurants. McDonald’s spokesperson Lisa McComb confirmed to Fortune that the test is taking place at 14 locations in the Dallas area. However, it’s still very early in the game, and there’s no word yet on whether or not it could be extended to more locations.

“Like all of our tests, this one too is designed to see what works and what doesn’t within our restaurants by considering the operational experience, customer response, price points and other important information which may inform future decisions,” McComb said. “It’s very premature to draw any conclusions from this test.”

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The test is limited to menu items made with quarter pound burger patties—the Quarter Pounder with Cheese, Double Quarter Pounder with Cheese, Bacon Clubhouse, and the Homestyle Burger, a regional burger served at certain Texas outposts. McComb was unable to expand at this point in time on whether using fresh beef could contribute to slower operations or higher prices. Though if the test goes well, using fresh beef could improve both the quality of the product as well as consumers’ perception of the brand.

 

Considering burgers are a pretty big seller at the fast food chain, switching over to fresh beef at even a portion of McDonalds’ 14,000 U.S. restaurants would be an incredible undertaking.