In case anyone was worried about there not being enough Star Wars on the Internet, Disney has you covered.
Walt Disney (DIS) and Lucasfilm on Wednesday revealed The Star Wars Show—a new “digital variety series” that will stream a new episode every week on YouTube and will feature exclusive news and footage related to the massively popular franchise’s movies, television shows, video games, merchandise, and other related products. The show will also bring in celebrity guests to talk about their projects and their own Star Wars fandom.
The first episode of The Star Wars Show, which is hosted by actor Peter Townley and Lucasfilm digital communications manager Andi Gutierrez, debuted online on Wednesday and it featured Duncan Jones—director of Universal Pictures’ upcoming Warcraft movie, and also the son of the late David Bowie—as its first guest.
Kicking off the show’s first episode, which clocks in at just under nine minutes, Townley alluded to the Star Wars franchise’s own complicated episodic history when he joked that “everyone’s gonna love [the show] by the fourth episode, hopefully.”
It makes sense that Disney would look for any number of new ways to cash in on the popularity of the Star Wars franchise in the wake of the record-breaking December debut of the latest film in the series, Star Wars: The Force Awakens, which is the all-time highest-grossing domestic film at $936 million. All told, the film grossed more than $2.1 billion worldwide at the box office, while analysts estimate that Disney also pulled in more than $3 billion last year in related merchandise sales.
Disney said The Star Wars Show will debut a new episode online every Wednesday.
