• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
TechApple

Apple’s Tim Cook Goes On TV With More of the Same

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
May 2, 2016, 7:49 PM ET
Apple CEO Tim Cook Announces the Apple iPhone 4s
Tim Cook, chief executive officer of Apple Inc., speaks about new features of the iCloud service during an event at the company's headquarters in Cupertino, California, U.S., on Tuesday, Oct. 4, 2011. Apple Inc., in its first product unveiling since Steve Jobs resigned as chief executive officer, introduced a faster iPhone with voice features and a higher-resolution camera to help it vie with Google Inc.'s Android. Photographer: David Paul Morris/Bloomberg via Getty ImagesPhotograph by David Paul Morris—Bloomberg via Getty Images
Add Fortune on Google for similar content.

Apple’s stock price is in the dumps. A small drop on Monday marked the eighth consecutive daily loss for the company, the longest such losing streak since 1998, according to CNBC.

In case you need a historical refresher: That was a year after Steve Jobs returned to the company, but before the great run of the iPod, iPhone, and iPad. To make matters worse, Apple’s shares, which closed at $93.64 on Monday, are around where they traded four years ago.

Maybe the depressed stock price is what prompted CEO Tim Cook to visit CNBC’s studios today and spend some time chatting with host Jim Cramer about Apple’s future. It also may have been the vibe coming from Wall Street, where analysts are increasingly negative about Apple (AAPL).

But Cook spent the entire interview repeating the same optimism mixed with excuses that he gave on the company’s April 26 earnings call, when Apple reported its first ever year-over-year decline in iPhone sales and its first revenue decline since 2003. It’s that darn stronger dollar, the weak economy in China, and a temporary slowdown in the rate of iPhone owners upgrading to new models.

“A confluence of items in there,” Cook told Cramer.

Get Data Sheet, Fortune’s technology newsletter.

He repeated his standard argument that Apple customers have never been more satisfied with the company’s products and that he was super excited about some of the secret, unannounced gadgets to come including new iPhones. “We’re going to give you things that you can’t live without that you just don’t know you need today,” Cook told a skeptical Cramer.

Cook also pointed to India as a major untapped market, which he noted would become the most populous nation in the world in 2022.

But there was absolutely nothing new or surprising in Cook’s chatter. Earlier on Monday, Toni Sacconaghi, one of the most respected Wall Street Apple analysts, put out a report card on Cook’s recent tenure, and while the note ostensibly included both highs and lows, the critique was considerably more convincing than his praise.

“Investors believe Apple has lost its marketplace ‘mojo’, management’s inconsistent messages are increasingly worrisome, product innovation is too slow, Apple’s China run is over, and – most importantly – that iPhone profits have likely peaked,” the analyst wrote.

For more about Cook’s leadership of Apple, watch:

Cook has lost credibility with investors, according to Sacconaghi. A year ago, Cook said there was no unusual increase in iPhone upgrade rates. On Apple’s most recent call with analysts, not only did he cite an unusually high upgrade rate from last year as an excuse for this year’s drop in sales, but he even denied saying what he had said last year (“I don’t recall saying the things that you said I said about the upgrade cycles.”)

Cook, once considered an operations guru, also appears to be struggling to match supply and demand. Apple excessively increased iPhone inventory last quarter and plans a huge cut this quarter. It also appears to have underestimated demand for its new lowest price model, the SE, Sacconaghi noted, as potential buyers have been forced to wait for weeks for new orders to ship.

Asked by Cramer if he thought Wall Street was wrong about Apple’s future, Cook punted. “Wall Street is a collection of people, right, so there are many different viewpoints in there,” he said. “I’m not sure there is a common one.”

By the end of the interview, Apple’s share price had barely moved in after hours trading. Maybe what Apple investors really need is more focus at Apple on product innovation and supply chain planning and perhaps less on investor relations, stock buybacks, and spin.

 

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

ring
PoliticsTariffs
Belgium got its tariffs cut. Then it sent Trump a diamond Superman ring
By Sam McNeil and The Associated PressJuly 4, 2026
3 hours ago
Ejay O'Donnell, Bart Szaniewski, and Grant Eastey wear Dad Gang hats in a factory
SuccessEntrepreneurship
Three dads started selling hats from a garage with $750—now they’ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers
By Preston ForeJuly 4, 2026
5 hours ago
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
EnergyNuclear
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
By Jordan BlumJuly 4, 2026
8 hours ago
Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
North AmericaFood and drink
Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
By Catherina GioinoJuly 4, 2026
8 hours ago
‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
AsiaAI agents
‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
By Nicholas GordonJuly 3, 2026
18 hours ago
Chad Hurley and Steven Chen wearing suits
SuccessWealth
YouTube’s founders split over $650 million when they sold to Google in 2006—had they held out, they could have taken a slice of $550 billion
By Preston ForeJuly 3, 2026
1 day ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
2 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
1 day ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 days ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
8 hours ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.