• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple Watch

At One Year Old Is Apple’s Watch a Flop? Not Exactly.

By
Hilary Brueck
Hilary Brueck
Down Arrow Button Icon
By
Hilary Brueck
Hilary Brueck
Down Arrow Button Icon
April 25, 2016, 9:07 AM ET

The Apple Watch celebrated its very first birthday Sunday.

And for many tech critics, the anniversary wasn’t exactly cause for cheer; the smartwatch was widely criticized for its often frustratingly slow speeds and unoriginal features. The debut model, many have said, is a flop.

It isn’t a “breakthrough product,” the critics moan, and people just aren’t wearing it. Some birthday present.

But despite all the grumbling, the watch’s first-year sales were actually better than the company’s first-year iPhone sales. Apple Watch sales, at an estimated 12 million in their first year, according to the The Wall Street Journal, were double the first-year iPhone sales, at 6 million.

Of course, compare those 12 million Apple Watches with the over 200 million iPhones sold in 2015 and the boast suddenly seems less impressive. But then again, the iPhone has had nine years to develop its loyal fan base and up processing speeds on its phone.

Get Data Sheet, Fortune’s technology newsletter

With the company slated to announce its first-quarter earnings Tuesday, many are predicting a slow, underwhelming report for Apple’s first quarter of 2016, as iPhone sales plateaued. And it also remains to be seen how well the new smaller-style iPhone 7 will do for the company when it is released later this year.

For more on Apple Watch sales, watch:

Meanwhile, a redesigned Apple Watch isn’t forecast to be released until next year, with only internal upgrades expected for the second generation wearable on the way in 2016. Looks like the world’s leading smartwatch might need to celebrate a few more birthdays to really get up to speed.

 

Correction: An earlier version of this story incorrectly stated when the second generation Apple Watch will be released. A second generation watch is expected in 2016. However, there will likely not be a major redesign of the watch until 2017.

About the Author
By Hilary Brueck
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

david
CommentaryScience
The one skill that separates people who get smarter with AI from everyone else
By David Rock and Chris WellerMarch 21, 2026
3 hours ago
Geoffrey Hinton standing in front of a white and grey background.
AITech
‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead
By Sasha RogelbergMarch 21, 2026
4 hours ago
MagazineCoding
Cursor’s crossroads: The rapid rise, and very uncertain future, of a $30 billion AI startup
By Allie GarfinkleMarch 21, 2026
4 hours ago
war
CommentaryMiddle East
Companies are now on the front lines of war. They need to act like it
By Jeremy BashMarch 21, 2026
4 hours ago
A woman looks frustrated a computer
AIWomen
Women are avoiding the very technology that threatens them most, as expert warns of a ‘two-tiered AI economy’ approaching
By Jacqueline MunisMarch 21, 2026
7 hours ago
AIFinance
Why Block’s COO is tracking ‘gross profit per employee’—and how AI is on track to double it to $2 million
By Sheryl EstradaMarch 21, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.