The first trailer for The Founder, a movie about the birth of fast food chain McDonald’s (MCD), has just been released.
The film follows the true story of Ray Kroc, who is played by Michael Keaton, as he turns a small Southern California burger business owned by the McDonald’s brothers into the full-fledged franchise chain that’s since expanded across the nation—and the world. The film is set to hit theaters on August 5.
“One word: persistence,” the trailer begins, as Keaton describes the secret to his success.
“There should be McDonald’s everywhere—franchise the damn thing,” Kroc, played by Keaton, says in the trailer to the brothers who established the very first restaurant. “McDonald’s can be the new American church—and it ain’t just open on Sundays, boys.”
Check out the Weinstein Company’s full trailer here:
Also starring in the film are Linda Cardellini, Laura Dern, BJ Novak, and John Carroll Lynch, according to Deadline. John Lee Hancock is directing the project and the script was written by Robert Siegel.