Ford Motor Company officially opened the application process Wednesday for anyone (with deep pockets) interested in purchasing the Ford GT supercar. Via FordGT.com, will-be and wanna-be buyers alike will download a questionnaire designed—through dozens of questions—to prove the depth and breadth of each applicant’s passion for the brand. Henry Ford III, who oversees the GT program and is Henry Ford’s great-great-grandson, told FORTUNE, “We want to find those customers who will use this car—really drive it and be true ambassadors to Ford.”
If you happen to be one of 500 (Ford has said it will limit production to that number over two years), then a Ford GT Concierge will contact you to handhold you through the entire process. Says Henry III, “We want buyers to have a single point of contact [at the factory]—for the buyer and the dealer—all the way through the order, delivery and ownership experience.”
Of course, considering the price—Ford says it will be in the mid-$400,000s—a little extra TLC should come standard.
The application is designed to determine a person’s loyalty to the Blue Oval; the company is looking to choose customers who have already owned one of the last Ford GTs; collect any historic Fords and/or Lincolns; are involved in motorsports; and/or if the applicant or applicant’s employer does significant business with Ford.
Don’t have the dough? Doubt you’ll be chosen? You can do a little window shopping on the site, which includes info about the supercar’s active aerodynamics, 600-plus horsepower EcoBoost V6 engine, and racing program; the track version is running at the 24 Hours of Le Mans in June. And if configuring that which you can’t have suits you, it’s your lucky day: The site enables you to configure your very own GT—and share it with friends.
Of the eight available exterior colors, which would Henry III choose? “I’m a pretty big fan of the original color we launched with—liquid blue.”