• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechBlue Origin

Bezos’ Blue Origin Successfully Lands Rocket for the Third Time

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
April 2, 2016, 5:11 PM ET
Blue Origin

What was once fanciful is now routine.

This afternoon, Jeff Bezos’s space company, Blue Origin, successfully landed its New Shepard rocket after a trip into suborbital space. This is the third such landing for the company.

Get Data Sheet, Fortune’s technology newsletter.

Recovering rockets is crucial to lowering the cost of space flight, a dream shared by Bezos and SpaceX founder Elon Musk. The tech and aerospace worlds were shocked last November 23rd when Blue Orgin came out of seemingly nowhere to announce its first successful landing. SpaceX then pulled off a similar feat on December 21st.

But as the Verge has crucially pointed out, Blue Origin’s New Shepard and SpaceX’s Falcon 9 are very different beasts. New Shepard is a sub-orbital rocket, while Falcon 9 is designed to deliver payloads such as satellites into orbit. To do that, Falcon 9 travels faster, and has to be taller and thinner than New Shepard, making it much harder to land its booster stage in one piece.

In fact, SpaceX delivered a payload of 11 satellites on the December mission when it first successfully landed the Falcon 9. By contrast, according to CNN, this third landing by Blue Origin came after a mission carrying a box of rocks, and a box of dust with a marble in it.

For more on space technology, watch our video:

The difference between the two company’s ambitions is also notable. The promotional video Blue Origin released after its first successful landing put space tourism front and center, highlighting the views and weightlessness that passengers on its rocket would eventually be able to experience. SpaceX and Musk, by contrast, have said a reusable Falcon 9 serves one overriding goal—the colonization of Mars.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
2 days ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
13 hours ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
1 day ago
placeholder alt text
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisFebruary 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
2 days ago
placeholder alt text
Economy
President Trump just missed a key legal deadline for his spending plans—stoking economists’ fears over the $38.5 trillion national debt
By Eleanor PringleFebruary 3, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Startups & VentureElon Musk
Nevada legislators blast Boring Company over safety and environmental violations as Elon Musk-owned startup declines to testify in hearing
By Jessica MathewsFebruary 3, 2026
3 hours ago
AIAmazon
Amazon AWS CEO Matt Garman pushes back against Elon Musk’s space data centers plan
By Alexei OreskovicFebruary 3, 2026
6 hours ago
broker
AIMarkets
Oracle defused ‘the key risk going into 2026,’ BofA argues, but the market isn’t buying it
By Nick Lichtenberg and Eva RoytburgFebruary 3, 2026
9 hours ago
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
AIEye on AI
Moltbook is scary—but not for the reasons so many headlines said
By Jeremy KahnFebruary 3, 2026
9 hours ago
Aerial image of the first offshore wind farm in the U.S., off the coast of Rhode Island.
EnergyRenewables
Trump hates the way wind farms look. Too bad, America’s court system says
By Tristan BoveFebruary 3, 2026
11 hours ago
Moltbook image.
AIChatbots
In Moltbook hysteria, former top Facebook researcher sees echoes of 2017 panic over bots building a ‘secret language’
By Jeremy KahnFebruary 3, 2026
12 hours ago