• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
LeadershipCuba

Stop Saying Americans Are Going to Spoil Cuba

By
Anne VanderMey
Anne VanderMey
Down Arrow Button Icon
By
Anne VanderMey
Anne VanderMey
Down Arrow Button Icon
March 29, 2016, 2:48 PM ET
CUBA-US-FEATURE
A man repairs his car as tourists walk past in Havana, on March 19, 2016. Political and economic reforms in Cuba will be a no-go area during talks between Cuban leader Raul Castro and US President Barack Obama, Cuban Foreign Minister Bruno Rodriguez said Thursday. Obama will be on Sunday the first sitting US president to visit Cuba since 1928, capping his historic policy of ending a bitter standoff that has endured since Fidel Castro's overthrow of the US-backed government of Fulgencio Batista in 1959. AFP PHOTO/ RODRIGO ARANGUA / AFP / RODRIGO ARANGUA (Photo credit should read RODRIGO ARANGUA/AFP/Getty Images)RODRIGO ARANGUA AFP/Getty Images
Add Fortune on Google for similar content.

When I arrived in Cuba for the first time, I was struck most by how truly crappy classic cars are.

You might think that it would be fun to ride around Havana in one of those gleaming, original 1950s Buick convertibles. And it sure is—for about three minutes. Then the aging metal springs start to dig into your side each time the car hits a pothole (which happens, a lot). And you remember what you love about modern shock absorption as you brace yourself against the door for another bump.

And still, all that would be fine, charming even, if they didn’t smell so bad.

“Original engine!” one driver said as we motored along one of Havana’s picturesquely dilapidated avenues. He said he maintained the car himself—something that, in a time of embargo and limited parts, is nothing short of herculean. But while the ancient engine was a testament to this man’s world-class mechanical prowess, it also meant that the car belched black smoke. In fact, everywhere in Havana, even on the famed Malecón strip, which abuts the Atlantic, the choking smog makes New York’s West Side highway seem like a wildflower preserve.

The cars are just one of the many trappings of Cuba’s deprivation that tourists think would be great, but are actually terrible. Consider also the country’s charmingly decaying infrastructure. Yes, the buildings in the old town are jaw-droppingly gorgeous. They also collapse by the hundreds each year. Or the uniformity in the salary of Cuba’s citizens: Sure, it seems egalitarian, but it’s hard to make ends meet on the equivalent of $20 a month, even if you have the fortitude to wait in long lines for rations of food staples.

Much of the current American rush to Cuba is predicated on the idea that you should get there before everyone else does. One tour guide mused to the New York Times, “Americans are rushing to Cuba before Americans rush to Cuba.” And it’s worth pausing to consider just what we’re rushing to beat.

The dreaded Americanization of Cuba would probably go hand in hand with the enrichment of Cuba. Talk to Cubans—they’re not worried about the influx of McDonald’s. To many, the U.S. lifestyle seems just fine—in fiscal 2015, 43,159 Cubans came to the United States to escape poverty. Cuban American figures like Ted Cruz and Marco Rubio are reviled, and many residents resent the expat class in Miami, which is fiercely committed to starving out the Castro regime.

Still, if you’re genuinely worried about the preservation of the culture, consider this: Up until 50 years ago, the United States played a major role in Cuban business and politics. Most of the elements of Cuban culture we know and cherish were developed when Americans had full access to the island. It’s more than a little patronizing to think that the arrival of the Big Mac could deal a blow to Cuban sandwiches, ropa vieja, or fresh lobster.

In the desire to see a Cuba unsullied by U.S. influence, I do not claim innocence. And in that impulse, I was justly rewarded. I wanted to be a part of the Cuban experiment so badly that I spent about $5,000 to go on a state-sanctioned tour—with a people-to-people visa, the most straightforward method for Americans to visit the island.

 

 

I am not a faint-hearted traveler, but I found the smog suffocating, and didn’t realize how much I’d miss being able to use a credit card (for Americans, Cuba is cash-only). I went to the Buena Vista Social Club only to be surprised that it was jam-packed with Eastern European tourists and that there was no toilet paper in the bathrooms. In fact, toilet paper and toilet seats are rare in Cuba outside of the hotels and casas particulares. There is no mobile data service, so you had better be handy with a paper map. Our tour group was gripped with a terrible flu (don’t try drinking the water, either). And let me tell you, it is very, very difficult to get a flight out of Havana’s sleepy one-runway airport.

I’m not saying, “don’t go to Cuba.” If you’re not big on creature comforts and the words “adventure travel” sound energizing, rather than harrowing, by all means, go for it. The people are warm, funny, smart, and hospitable; there’s rich history; and the scenery is breathtaking. But there’s no need to scramble to get there before other Americans do. The tourist hotspots are already crowded thanks to Europeans, and the island’s infrastructure is literally crumbling—two problems that are going to get worse before they get better.

My suggestion? Don’t rule out waiting until things get better. Because catalytic converters on cars, foreign investment, and even U.S. businesses like McDonald’s will almost certainly be good for Cubans. And they’ll also be good for the Americans who don’t want to pay $5,000 to go on a Caribbean vacation without toilet seats.

About the Author
By Anne VanderMey
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Leadership

nyse
CommentaryEconomics
AI doesn’t end scarcity. It relocates it
By François Candelon, Paul-Louis Andres and Augustin ManchonJuly 24, 2026
2 hours ago
European travel platform Omio raises $10 million and buys Rail Europe as it chases Asia’s tourism market 
Asiatourism
European travel platform Omio raises $10 million and buys Rail Europe as it chases Asia’s tourism market 
By Nicholas GordonJuly 24, 2026
4 hours ago
Meet SLB: The $70 billion oil services giant poised to cash in on AI data centers and the post-Strait of Hormuz oil exploration boom
Magazineoil and gas
Meet SLB: The $70 billion oil services giant poised to cash in on AI data centers and the post-Strait of Hormuz oil exploration boom
By Jordan BlumJuly 24, 2026
4 hours ago
tokens
AIAI agents
‘You just hired a million bad employees’: How the brief tokenmaxxing era delivered the opposite of what it promised
By Nick LichtenbergJuly 24, 2026
4 hours ago
bots
AIAI agents
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet’s business model
By Mia OsmonbekovJuly 23, 2026
15 hours ago
Alphabet’s SpaceX stake fuels a $98 billion gain, beating estimates
Big TechMarkets
Alphabet’s SpaceX stake fuels a $98 billion gain, beating estimates
By Barbara Ortutay and The Associated PressJuly 23, 2026
18 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
1 day ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
20 hours ago
Current price of oil as of July 23, 2026
Personal Finance
Current price of oil as of July 23, 2026
By Joseph HostetlerJuly 23, 2026
1 day ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
2 days ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.