Burger King has a new challenge for the bravest fast foodies: It is now selling a Whopper with red hamburger buns. Yes, really.
It’s dubbing the creation its “angriest Whopper sandwich,” according to USA Today. The company says the bread has hot sauce baked in to give an extra bite of spiciness.
This isn’t the fast food chain’s first foray into coloring its burgers strange hues. In fact, Burger King unveiled a creation with black-dyed buns for Halloween.
“We tailored the flavor of the black bun to the American palate with A.1. sauce, a flavor this country loves, and we’re delivering it in a way that’s never been done before by baking it into the bun,” said Burger King chief marketing officer Eric Hirschhorn in a press release at the time. “It may look Japanese but it tastes like America.”
Burger King announced the red Whopper on Twitter:
With hot sauce baked into a raging red bun, it's our Angriest Whopper yet. pic.twitter.com/pZCKXsAjTp
— Burger King (@BurgerKing) March 29, 2016
The Angry Whopper was just the beginning.https://t.co/EXEe9qJWsg
— Burger King (@BurgerKing) March 29, 2016
Axel Schwan, Burger King’s global chief marketing officer, said that the success of the black burger prompted this new product. “We’re combining the power of these past hits into a star-studded sandwich we think our guests will unanimously agree is the next must-eat burger,” Schwan added in a statement.
The fast food giant has already tried red burger buns in Japan. In that country, which is known for selling outlandish fast food delicacies, the chain offered an “Aka Burger.” That included red cheese too.
