Here’s Tinder’s Trick to Get Millennials Thinking About Politics

New Hampshire Voters Head To The Polls For State's Primary
Andrew Burton Getty Images

Young Americans aren’t known for their political enthusiasm. But with a presidential election coming up very soon, Tinder and Rock the Vote have devised a gimmick to help change that.

Tinder, the dating app known for creating the “swiping” design that has grown popular among countless mobile apps, will start showing U.S.-based users profile cards for various political and economic issues. A user can swipe it to the right if they agree, to the left if they don’t, or simply get more information by tapping on it.

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Once mobile users gone through 10 of these, Tinder will show them their best presidential candidate matches based on their political stances. They can also see how their stances stack up against those of the other candidates, and they can share their political match with others through social media.

Basically, it’s like online president matching—minus the very serious research and thought people should put into their political choices.

Unfortunately, the latter is becoming increasingly important as the presidential race is seeing more and more inflammatory rhetoric, pandering sound-bites, and tears downs of other candidates instead of meaningful plans for taking on the most pressing challenges nationwide.

Nevertheless, at least it’ll get the so-called “millennials” to think about politics and possibly even register to vote. The app has a built-in link to help them do that easily and quickly.

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